Nova Radio and Their Cringy 'remix' Advertising

whatwasherproblem on 06/06/2022 - 11:36
Last edited 06/06/2022 - 11:41 by 1 other user

Does anyone have any idea why Nova Radio does that thing where they take otherwise normal songs and change the lyrics/soundbite so that it turns into an ad?

e.g. at the moment they've taken Superfly's "Pleasure Love" and replaced the line Loving is a pleasure with Nova is for pleasure. Earlier in the year they took the Riton x Nightcrawlers "Friday" edit and then double-edited it so that the lyrics We want that weekend change to We want that feel good, Nova! (I haven't found video of this one yet; presumably its so cringy that uploading it to YouTube forms a black hole of cringe that immediately destroys the universe and so, by the anthropic principle, you and I only exist in a universe where the upload hasn't happened yet). Earlier still they took Joel Corry's "Head & Heart" and, with all the subtlety of a bag of bricks, just straight up replaced the chorus with a Nova ad.

It's the cringiest thing I've ever seen this side of Reddit. I'm getting secondhand cringe just typing this up. Why does this even exist? What absolute unit over at Nova went to their boss and proposed this idea, and why wasn't he/she immediately fired (out of a cannon, into the sun)? What sort of clown signed off on the proposal and hallmarked money for the singer/deepfakes/however it is that they're actually doing the soundbites? Are there other examples of this nonsense that I haven't heard yet/can't remember/have repressed? Help me understand this.

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Comments

  • Savas on 06/06/2022 - 11:40
    +2

    I don't have a problem with it? I think it sounds catchy. KIIS FM does the same…

    • whatwasherproblem on 06/06/2022 - 11:42
      +3

      I don't have a problem with it? I think it sounds catchy.

      You have a much higher constitution score than I do, apparently.

  • Hybroid on 06/06/2022 - 11:45
    +7

    In a world with Spotify and their great radio mixes, among other competitors, why are you listening to commercial radio?

    • whatwasherproblem on 06/06/2022 - 11:48
      +4

      Because I'm old and I can't figure out how to connect my phone up to the car radio yet. And if I drive in silence then I can hear all of the weird rattles and crunching noises reminding me that I haven't had the car serviced in ages, which I normally try to block out.

      • SF3 on 06/06/2022 - 12:03
        +6

        Should listen to those talk back stations. Plenty of other SlavOzzies and Onions on there to drown things out.

    • Savas on 06/06/2022 - 12:01
      +2

      why would i want to listen to a robot?

      I'd rather listen to local content. i get satisfaction knowing that 100,000s of other people are listening to the same song. I always ring them up to try to win stuff.. never won but I always enjoy talking to Gordie on KIIS FM… lol

      • whatwasherproblem on 06/06/2022 - 12:05
        +2

        I'd rather listen to local content. i get satisfaction knowing that 100,000s of other people are listening to the same song.

        This but unironically.

      • GG57 on 06/06/2022 - 13:49
        +4

        I'd rather listen to local content

        Nova must have changed then. This report (from 2018 admittingly) shows that Nova played very little Australian music, and then only in the final hour between 11pm and midnight.
        https://www.abc.net.au/news/2018-03-22/commercial-radio-miss…

    • [Deactivated] on 06/06/2022 - 13:16
      +2

      it's a pain to have to hook up your phone and load up the songs you want all the time, especially in older cars where you have to have a cable running somewhere and nowhere to put your phone (like my car)

      i also have to carry my old phone as an mp3 player because it's a pain to load non itunes music onto apple phones (most of mine is in FLAC and last time i checked it just wasn't compatible with apple at all), i also have to keep in mind that i can't charge it and play music at the same time thanks to the lack of a headphone jack combined with the small battery, so i need to keep it charged in case i need gps.

  • GG57 on 06/06/2022 - 11:46
    +3

    Change the station. Fixed.

  • Cheaplikethebird on 06/06/2022 - 11:48
    +2

    More cringe than listening to Nova in the first place?

    • whatwasherproblem on 06/06/2022 - 11:49
      +2

      Touché.

    • Nugs on 06/06/2022 - 12:21
      +1

      JJJ in the car, JJ on phone
      fresh fm on windback wednesdays
      .

  • 7ekn00 on 06/06/2022 - 12:05
    +3

    Publicity .. you just gave them what they wanted :P

    Or is that you Nova radio marketing department?

    • HamBoi69 on 06/06/2022 - 12:23
      +1

      They're testing the waters…..

  • El cheepo on 06/06/2022 - 12:24
    +1

    I die a little on the inside when i hear it, but i move on with life.

    Good thing I mainly use apple music, keeps me sane and my backstreet boys pure and unadulterated.

  • Banana3 on 06/06/2022 - 12:53
    +2

    I'm just here to commend you on your excellent reference to anthropic principle.

  • Stewardo on 06/06/2022 - 13:14
    +2

    When the programming is broadcast in a network, ie different stations in different cities, they play a nonsense jingle, some silly music etc after the commercial breaks/news because each of the individual stations play there own commercials, and some times these run long, then if the regional station rejoins the broadcast during the silly jingle etc none of the actual programming is lost to the listener. John laws always plays a corny song about himself in this space just for that reason.

    • whatwasherproblem on 06/06/2022 - 13:22
      +1

      I guess, but these are actual songs though by actual musicians. As in: for Nova to have their ad in them, they either had to:

      • Ask the singer to dub over the original song with some extra lines about how great Nova is and why people should always choose Nova for their easy-listenin' ($$$), or;
      • Deepfake/dub over the song themselves (which probably isn't even legal: I don't think there's an 'Advertising my radio station' clause in the fair-use copyright guidelines).

      In either case, there's enough non-trivial work (and money) involved that there had to be actual, calculated intent behind the decision. It wouldn't have just been a whimsical "Oh, we need something to fill the air, call in ol' Johnny to do a ditty on his acoustic", there would've been business meetings and all sorts of sh.t at Nova HQ where people would've been actually debating doing this and noodling it out on the whiteboard and showing spreadsheets and graphs and all that.

      (Which is hilarious to think about, but still.)

      • Stewardo on 06/06/2022 - 17:48
        +1

        Yes, John laws did this for years with John Williamson, Slim Dusty. Alternative versions of the original hit song with lyrics changed to feature the station/presenter. Radio stations produce commercials and feature eager recording artists, They have the resources and contacts, so why not?
        I’m pretty sure Slash did one for triple M.

        The Commercial breaks are also a set time around the network so if one station hasn’t sold enough advertising to fill all the slots, they run a advertisement for themselves or a psa. 2sm does this a lot. But the regional stations do not as they have more of a monopoly in small towns and fill the commercial slots with cheap ads.

  • [Deactivated] on 06/06/2022 - 13:19
    +2

    i try to avoid commercial stations these days, i found a few good stations for different parts of my state that are community run, the music is good on them most of the time, way less crap songs than most stations, and the hosts are nicer to listen to, as it is usually an older person who is just talking about whatever, without any of the fast paced stuff or too much advertising (if any)

  • kyle on 06/06/2022 - 13:31
    +1

    You missed the morning last week or the week before when they talked about this during the breakfast show.

    • whatwasherproblem on 06/06/2022 - 13:35

      I did miss that. Did they say anything interesting about it? (e.g. Why they did it, who do they think they are, when are they appearing at the Hague, etc?)

  • jellykingdom on 06/06/2022 - 13:42
    +1

    "Down down, prices are down"

    Anyone remember this choice bit of stupidity from Coles?

    • kyle on 06/06/2022 - 13:45

      I still have two of the cardboard fingers. They gave them away when it first started.

    • whatwasherproblem on 06/06/2022 - 13:46

      I've heard like three different iterations of that jingle. I remember way way back in the day (probably dating myself quite a bit here) where the original tune of that jingle was set to the start of the chorus of Petula Clark's "Downtown".

    • Savas on 06/06/2022 - 16:39
      +1

      Yeah I bought the CD lol.

  • cashless on 06/06/2022 - 14:36
    +2

    You listen to the radio?
    So 20th century

    • Speckled Jim on 07/06/2022 - 08:51

      ^ precisely this.
      Any publicity is good publicity, and they have referred ears to Nova.

  • treeman on 07/06/2022 - 08:20
    +1

    They've been doing it for years. Rick Dees US top 40 broadcaster used to do it when I was listening 20 years ago.

  • iCandy on 07/06/2022 - 08:23
    +2

    My issue with all radio stations now is their try hard attitude to anything remotely funny. One DJ will say something that isn’t really funny, and the others will laugh their heads off as if he has said the funniest thing ever.

  • afah0447 on 07/06/2022 - 12:07
    +1

    Do people still listen to commercial radio?

    How do they get reception from under their rocks?

    • Savas on 07/06/2022 - 12:34

      How do they get reception from under their rocks?

      i need to use the iHeartRadio app.

    • whatwasherproblem on 07/06/2022 - 14:51
      +1

      Do people still listen to commercial radio?

      I've always been even more surprised by the people that call in. Having the radio on as white noise or during a car trip I can understand, but apparently there's loons out there that actually pay attention to the competitions/Q&As they do and call in? And they sound like young, normal(ish) people too, so it's clearly not just lonely retirees and coked-up truckies staving off boredom on their overnight hauls. Madness.

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