This is a pretty amazing graphics card, but not really for everyone as it requires room for a 360mm radiator - yes that means it has All-In-One cooling! As far as I'm aware the previous best price was around $1449. Not sure how much is in stock, it seems to only be available online (so no store pick up).
With the new AMD RADEON preview driver AMD now beats or matches the equivalent NVIDIA graphics cards in most titles.
More info here:
https://youtu.be/rdBCB4Fm0RY
According to Steve from Hardware Unboxed: "It's pretty amazing, in fact it's very amazing" and "it's one cool customer." Take from that what you will.
Purchased it for $1449 and am very happy. Can be a bit noisy. Delivery was very slow.