Regardless of disparity of what Store Cost is, there are some good things to be found.
ie Pioneer VSX1021 for $696
Interestingly the VSX1021 is 80c cheaper on their site within the Easter Sale which incl. free delviery
http://www.videopro.com.au/cf-330--hoppy-easter.aspx
I'm no business analyst or mathematician but 20c profit (assuming $695 is their store cost) - delivery fees does not sound like good business model / sense to me.
hmmm 59" D550 samsung does not sound cheap at $1392 when the 51" was only $699??