Rivers offer their staff 25% discount through their online store. They have sent instructions on how to get this discount to their mailing list. [Click this link for instructions](http://upload.ozbargain.com/2007/06/06/69_riversdiscount.jpg "Staff Discount Instructions")
It works - Got 5 shirts for average of $15 each with a flat $6 shipping vs $20 each at the rivers store.
Viral or not I caught some savings that I couldn't otherwise get
Email from Rivers - so act fast
Dear customer
It has come to our attention that in the last week, our customers have inadvertently received an email that was meant to be received by Rivers Staff only (The email detailed procedures about clicking on the letter C in "your shopping cart" in the check out part of our web site that allowed staff to claim their 25% staff discount on all products online).
Investigations on how this happened have lead to the conclusion that a staff member deliberately, but misguidedly sent it to customers as per our normal mail out to customers each fortnight.
Our IT staff are in the process of sorting this out at the moment, as we have no way of controlling whether the person accessing it is staff or non-staff (we have over 1,400 staff, so pretty hard to monitor) and thus we have to honour the discount to all persons who click on it, be they staff or customers until it is rectified in a few days time.
Kind regards
Rivers Marketing Team.
Really?!
Translation:
Hurry up customers! Our special sale is going to end soon! And you know the backdoor?! Just in case you don't, we have included it in this email as well! Although we pretend that it was from a leaked confidential document, and we are too cheap to hire a proper copy writer to make it sound real.
:)
Not saying it is not a good deal though.
I didn't realize that until Scooty gave out the translation!
True or not true, it's still is a clever marketing strategy. Although it does give customers a good deal. So either way, it's still fair :)
Is this viral marketing, Myer-style?
It just sounds "weird" and has so many holes in the instruction. How can something so secretive being implemented with a backdoor? How is that "by popular request"?
Well, still better than getting no saving at all.