Not as good a deal as the previous RX 6600 XT launch but in this market it's value.
Note that this is the non XT model, which has a performance dropoff when moving to 1440p gaming. Review embargoes were just lifted which have the card at near 3060 (non TI) performance at 1080p, but 5-10+% lower at 1440p.
I think the Gigabyte card is also a decent deal given the 3 fan cooler https://www.pccasegear.com/products/55865/gigabyte-radeon-rx…, compared to the MSI mech and Hellhound models.
https://www.pccasegear.com/products/55868/msi-radeon-rx-6600…
https://www.pccasegear.com/products/55726/powercolor-radeon-…
Poop price for poop gpu for poop times.