I received an email with the following in the heading: "free coffee day at Timely". And, this text:
"Timely Update!
Don't forget that this Friday we're having a free coffee day at the Timely Coffee Shop! We're throwing an event with our friends at RTR FM, and as a part of the festivities, we're giving away free coffee between 7:30 AM and 9:00 AM. Remember to tell your friends!"
That's not a huge amount of detail. I have assumed that the time is Australian Western Standard Time. I've ordered one of their coffees and found it absolutely wonderful.
There was a previous deal from the same organisation: https://www.ozbargain.com.au/node/643665
I'll post more detail if further emails offer me insights.
Note you can also register and get free coffee on your birthday.
Don't get your hopes up. They will tell you they weren't expected to receive such high number of order and there are no more stock etc… so your order will be cancelled.