I came across this full colour, approx. A4 size, 350 page paperback game guide for Battlefield 3 at BigW. Its physical price tag on the shelf was $19.92. I tried scanning it but it kept coming up with errors, it appears there are multiple barcodes on the back and they seem to confuse the scanner. (Prices/barcodes for $19.99 USD, $22.99 Can, £12.99 GBP, $AUD 34.95). My "solution" was to hold my finger across the rest of the barcodes, scanning just the first digits. Their system comes up showing the price as $10. http://upload.ozbargain.com/2012/03/06/7930_img_0099.jpg I then proceeded to the self serve checkout and bought the book, no problems.
This seems to sell for $20 for the downloadable ebook, and upwards of $25 everywhere else. A good price for some Battlefield merchandise and for a strategy guide.
Is that legal?