Received an email advising Jing Pro is being discontinued in 2013, and here's the alternative.
"Plus, as further thanks for being such a loyal Jing Pro user over the years, we're offering you an amazing deal on the new Snagit. You can now get Snagit for the upgrade price—that's 50% off the original price! And with Snagit there are no yearly subscriptions, you only have to pay once."
Edit: Modified the title to reflect roughana's suggestion
I suggest putting "Screen Capture software for Windows" (or similar) in the title to prevent people thinking what is Snagit and wasting their time finding out.
Personally, I use Snagit at work and it is great.