Roast My Website/Website Feedback- Daintily.com.au

MarketingLcarrie from daintily @ Daintily on 18/08/2021 - 01:08

Hi Ozbargainers!

About a month ago I opened my little jewellery business. I don't come from a web design, visual arts or IT background and I'm worried there are things about the website and my store that are slowing down growth that aren't really apparent to me.

I would really appreciate any feedback at all about my store/website that I can use to improve it. I noticed that most of my customers are shopping from mobile so that's the platform I pay the most attention to when I make the design choices.

I understand this post could come off as an ad, but that's not my intention, I'll be happy to take the post down if the mods think it's not appropriate.

Thank you all!

Fashion & Apparel

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Comments

  • happychild100 on 18/08/2021 - 01:23
    +2

    I know you said mobile is your main platform so it's likely very minor thing to put on your list, but your top navigation links on desktop don't work well. The link itself and hover status only work when you hover over the text, not the whole 'space' of that button/link if you will.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 01:28
      +1

      Thank you for your feedback! I understand what you mean after I compared my top navigation to another site's, I will put that on the to-fix list.

  • Hybroid on 18/08/2021 - 01:29
    -1

    Website is a bog standard Shopify site. Nothing special, nothing particularly bad.

    Product photos clearly look heavily touched up vs reality which is mass produced cheap stuff that aren't anywhere as shiny.

    Oh and the reviews are very obviously fake.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 01:44
      +1

      Thank you for your time. Yes photos are touched up, but I can safely say that products will not disappoint. Reviews are overwhelmingly positive, however not faked.

  • ragrum on 18/08/2021 - 01:58
    +1

    Best of luck with your new business! I'm not your target market as I don't buy any jewellery, so take my feedback with a grain of salt, especially the second point about the product images.

    On Android, Chrome:
    1. When I do a small scroll movement it sometimes causes the menu with 'Best Sellers/New Arrivals/Sales/Necklaces' to appear and disappear over and over.
    2. I find that some of the product images are too low-contrast, for example the Prestige, Lady Belle, and Eris Bracelets, where the images are quite uniformly grey and washed-out. I think the images for the Luna and Momento are closer to what I would prefer for drawing the eye to the jewellery and letting their details show.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 02:04

      Thank you for your considered feedback! I will try to fix the scroll issue and will be improving the product images for clarity and appeal.

  • trustnoone on 18/08/2021 - 02:22
    +1

    Some small things for me. While not always safe, I do appreciate it using https especially for a site I haven't seen before. I like that its free postage at $20+ I feel that if I ever buy something, whenever I see the postage price (even if its a few bucks) it always stops me from purchasing (which is good for me, but bad for you). I also liked when you add something and check the cart it adds a free cleaner thing that would push me to be happy with my purchase because I feel I'm getting something free.

    I dislike the the little alert thing pretending I have a message when I don't. For bigger companies I'll message people just to exit the website to annoy them in spite of them annoying me with it. Though I do understand that every company and their dog does it.

    Other then that its a typical shopify site, but I do think it looks pretty with nice colours/design used overall.

    I'm definitely not the person this is made for (not a jewelry type person) but I do wonder your "entryway" for example are people coming here because they see your pieces from instagram and the like and want to buy? That entrway may be more important then all else, as I'm unsure if I'd stumble on your site (unless I saw it on OzBargain I guess, because of now) unless looking for a specific piece of jewlery or saw a link to it for something I wanted.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 20:52
      +1

      Thank you for your feedback! I've removed the live chat for now since it really doesn't add much and can be annoying/cause visual clutter. As for my "entryway" I'm still working on getting my name out there through social media, word of month, improving SEOs etc.

  • Axelstrife on 18/08/2021 - 03:05
    +1

    No "$" sign on the item prices but it's right below it where it's talking about shipping price.
    Also if you are selling only to Australia you don't need to show AUD as the .au shows it's an AU site so should automatically be AUD.

    https://i.ibb.co/zHd5nRw/Capture.png - https://daintily.com.au/products/cynthia-set
    Links circled in red doesn't lead anywhere and results in 404 not found
    Just a random item i clicked on so no idea how many items this issues is present in.
    Also why does this page look like it does while others look like this https://i.ibb.co/Rc4DfFy/fgydfghfgh.png

    https://daintily.com.au/policies/shipping-policy
    Only here does it show the "OVER $45.00" shipping option no mention of this on the item pages itself.
    Maybe add that as well as making this https://i.ibb.co/GCW6LkX/fgbzxcfvbgfgxd.png shipping button link to your shipping policy page.

    Not even going to start on the obvious fake reviews.

    • Quantumcat on 18/08/2021 - 09:09

      Also on the shipping policy page, in mobile, the $45 free shipping is off the edge of the page and you can only see half of it

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 20:54

      Thank you for your thoroughness! I'll fix up the dead links and inconsistencies.

  • holdenmg on 18/08/2021 - 05:06

    Hi,

    There seems to be a lot of White Space on the Home Page.
    Have a look at: https://hookagency.com/blog/what-is-white-space-in-web-desig…

    I wish you every success with your business. :+)

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 20:55
      +1

      Hi, thank you for your encouragement! I've never been aware of or considered white space, I'll definitely take a look.

  • Platinumtelecom on 18/08/2021 - 07:23
    +1

    Looks pretty good for a first website.
    The main question is, how do you plan to have people visiting your website?

    A lot of beginner think you can build a website and all of the sudden you will get visitors and purchases. Unfortunately this is far from the reality.

    You need to factor in a marketing budget into your pricing.

    Just a couple of things:

    Home page: when a visitor lands on to the home page, within the first 5 seconds, they need to understand what you are selling and why it is better to buy from you. So what is your point of difference against competitors?

    Example: Fine “handmade” jewellery that respect the environment.

    Here the visitor knows what they are buying and the point of difference is that it is handmade and eco friendly.

    Phone number: You should have a landline number. You can get this really cheap and only pay when you receive calls. It can be diverted to your mobile. Ideally you would pay a little more and have a 1300 number so that it isn’t geographical.
    This is not urgent though.

    • jpl on 18/08/2021 - 08:16
      +1

      Phone number: You should have a landline number. You can get this really cheap and only pay when you receive calls. It can be diverted to your mobile. Ideally you would pay a little more and have a 1300 number so that it isn’t geographical. This is not urgent though.

      This is absolutely right! Siptalk has really cheap 1300 number for $9.9 per month or DID $2.95 per month, and no charges for receiving calls. However I think it is urgent because first impression is really important.

      Also please avoid using gmail as your main email. You have a domain, use your own domain's email.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 21:02
      +1

      Thank you for your feedback! My plan for driving traffic is through social media, word of mouth, improving SEOs and paid advertising. I understand it's a slow and possibly fruitless process, but I'll work on it. When I was pricing, I did consider marketing budget but probably didn't give it enough consideration….

      I absolutely agree with the points about using gmail and my mobile, I will in time get a 1300 number and also change the email to my own domain.

  • CrispyChrispy on 18/08/2021 - 09:54

    I would suggest using a darker font colour on the main page, it's a bit hard to see and read the white text on the white-ish background.

    As someone else has said, don't use Gmail as your main email. It doesn't look professional.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 21:03
      +1

      Thank you, and agreed - I am partial towards white as a colour but it really is a bit hard to read.

  • Tomhaigh1 on 18/08/2021 - 09:55
    +1

    yeah, its bit hard to see the images looks like blurred or its too white. The product images should be crisp.

    • Marketingcarrie from daintily @ Daintily on 18/08/2021 - 20:48
      +1

      Thank you, I agree many images are blurry and too white, I'll work towards improving it.

  • iDroid on 18/08/2021 - 10:30
    +1

    Your prices need the $ sign in front.

  • brendanm on 18/08/2021 - 12:01

    $25 not 25 AUD. Looks like a scam droppshipper.

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