From my Google feed — Forbes recently published Why You Should Stop Using Google Chrome After Shock Update
(yes, forbes - and others - using clickbait title as usual)
Visual TL;DR
➔ For a neat visual summary (via tweet)
My TL;DR:
- Chrome's plan to greatly reduce data collection pushed back 2+ years
- However, the plan actually introduces “significant [fingerprinting] risks"
- Chrome currently harvests by far the most data from its users
- 100% of Chrome collected data is linked to you, personally
- Harvested data linked to you include:
- Your Location
- Your Browsing History
- Your Audio Data
While there's a lot to recommend Google Chrome (65% global share), user privacy unsurprisingly is not it's strongest feature, thanks to the nature of its business model.
Quotes from the piece:
Google’s Privacy Sandbox blogs highlight that third-party cookies undermine user privacy, yet they’re allowed by default in Chrome. — Security researchers Tommy Mysk and Talal Haj Bakry
“Chrome is the only major browser that doesn’t offer meaningful protection from tracking,” … introduces “significant [fingerprinting] risks.” — Mozilla
Of course, people fall into the usual categories with stuff like this:
- Those who care enough about privacy to shift browsers
- Those who don't care too deeply and are perfectly happy to continue being fingerprinted/profiled for targeted marketing/messaging
- Those who don't know better or seriously just can't be bothered
- I probably missed at least one other category
I'm curious which categories many of us in OzB fall under?
EDIT:
For those thinking it's too hard to shift browsers, it only takes a minute or so to transfer bookmarks, etc.
FWIW, I use Google products significantly for work, and for this I specifically prefer to use Chrome, e.g., Google My Business, Analytics, Search Console, Ads, Drive, etc. For everything else, I use Safari, Firefox… and now that I know it exists(!), the DuckDuckGo browser.
But its not the worst that happens…. not by a long shot.