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The No Nasties Project 50% Less Sugar Cereals 285g Range $2.50 (Half-Price) @ Woolworths

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The No Nasties Project is on a mission to create a healthier Australia by removing 500 tons of sugar from Australians’ diets – without removing the fun or the yum!

We are changing the face of food with less sugar, more taste and absolutely nothing artificial in your category favourites. Now you can make the change to a better choice!

Our Sugar-Freezies are now joined by the new The No Nasties Project Cereal range. All your classics, without the sugar overload and only natural ingredients!

In three great tasting flavours

Related Stores

Woolworths
Woolworths
The No Nasties Project
The No Nasties Project
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  • +1

    I really think this is a good initiative

    • +7

      I don't - the product is full of carbs and still high in refined sugar
      The standard western diet is far too high in these ingredients and we should be trying to avoid these products as much as possible - even if they are marketed as a "healthier" alternative

      • +3

        I agree, but from a harm reduction point of view, if people buy this instead of the full-sugar versions which they were going to buy anyway,
        it helps.

        • +1

          The thing to do, from a harm reduction perspective, is to avoid these starchy carbs and refined sugars in the first place. Breakfast cereals aren't like illicit drugs in the sense that they're not addictive substances, and there are plenty of healthier alternatives available, e.g. oatmeal porridge, fruit, eggs.

          • @inasero: Yes you are right… but if this helps people consume less than before its still a win. I think this is a good initiative too but did laugh when i saw weven with 50% less sugar it is still only "3.5 health star rating" on the pack

  • How do these actually taste?

  • +7

    has anyone tried those churro's cereal with cinamon sugar? saw them at Coles the other day, saw a kid BEG his dad for them but the dad said "your mum would kill me. Do you want to grow up with no dad?" (i had to LOL at that)

  • +11

    Still 16.8% sugar compared to 3.3% in WeetBix. Not exactly what I’d call “no nasties”, more like “less nasties”. Seems like marketing is counting on people not reading the nutritional details and just their spin instead…

    • +1

      "less nasties” is reasonable.
      If you have young kids they will pester for Coco pops and the like.

      • +5

        Our answer is simply no. We allow one “treat cereal” box a year, normally when we go on a school holiday trip somewhere.

        Rest of the time, they eat Weetbix, toast, oats, fruit or another alternate healthy cereal (after we’ve checked the nutritional info). Can’t imagine starting each and every day with a massive sugar hit. Plus they get enough sugars from other foods they will have during the day including the other treats they get if they’ve done their jobs. Some may call this strict, but they have great eating habits now.

        • +2

          I am with you on this - absolute treat-only food.
          Still they will try it on

          • +2

            @King Tightarse: Yup, my kids still try it on once a month. Haha. Ah, the power of marketing.

          • +1

            @King Tightarse: They'll try it on if they know it's an option. Stick to your guns - no means no

  • Looking forward to let my kids try these. Both my son and daughter love Spider-Man and my daughter is obsessed with Frozen. So hopefully they’re tasty and healthy for them. It’ll be a big win if they are. I have yet to find a “healthy” cereal that they like or want to eat.

    • +2

      hopefully they’re tasty and healthy for them

      Instead of just hoping, why not read the nutritional details and find out? You’re doing exactly what their marketing hopes you will do.

      I have yet to find a “healthy” cereal that they like or want to eat.

      How about keep buying the cereal they like, but mixing it with something a bit healthier? Personally I mix my unhealthy cereal with cheap homebrand bran.

  • +2

    To be fair, it has more protein and less fat than normal froot loops (not a whole lot difference though) but has pretty much the same amount of carbs, although half the amount of sugar. To be honest I dont see it being any more 'real' nutritious.

    • Thank you :)
      Trying to find this out too.
      Sooo. In other words just more marketing vs.
      Cheers.

  • +4

    Still very sugary though… ~16% sugar.

  • +5

    Whether you like refined sugar or not, this is still a deal on price. It's half price.
    Example WW fruit loops 285g $2.50, kellogs fruit loops 285g $5.70.
    Sugar is 16.8% compared to 38.8%.

    I may even give these a try.

    • Agree. It’s still a deal. But people need to read the nutritional info to know what they are truly buying. Not just believe all the marketing on the box. End of PSA.

  • +1

    My kids were intrigued by the box but they hated the taste.

  • +1

    If you are giving your kids this kind of cereal as anything other than an occasional treat you should reassess. Froot loops are extremely expensive for what they are. I'm also still not convinced that "natural" sugar alcohols and stevia are actually any better for you than having a small amount of sugar. Rice bubbles have piss all sugar in them to begin with. What is the point of then halving that amount.

    • Correct.
      Growing evidence tgsg they still cause insulin spikes like cane sugar.

  • 50% less is still 100% too much sugar.

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