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Picked up this bargain at JB, RRP $579, JB normal price is $553. Went in and prepared to accept $528 as a price match for Kogan ($499+$29), lo and behold they BEAT the price by $9. On top of this I paid with 5% off JB vouchers, so actual price paid was $493.05.
First JB refused, giving me the rubbish excuse that the Kogan price doesn't include GST until you enter your CC details. I called the bluff and put my details in while in the store, then came the stumbling from the store rep so I left. Went to the next store and bang, the above.
This is just bragging, not a bargain. You're not gonna be able to pricematch kogan except in the rare instances where you get a particularly desperate employee.