The Breville BEM410 seems to be at a very good price at the Good Guys in store. This package contains the mixer and a bonus Breville electronic scale (which is usually sold at $40-$50).
I can't link to the correct page on the catalogue directly, but it's on page 6. The catalogue says "Pay less pay cash" so maybe it can be even less than $199.
For some reason it shows $199 in the catalogue with bonus, but the web price is much higher - $316 with no bonus:
http://www.thegoodguys.com.au/chadstone/Breville_The_Scraper…
The free electonic scale is not as good as the recent ice cream bowl bonus (worth $99) but then again it is also the cheapest price I've seen so far for this model. See comments for another post about the same unit: http://www.ozbargain.com.au/node/57551
For reviews, see:
http://www.productreview.com.au/p/breville-bem410.html