Target advertised a sewing machine in their catalogue which sold out almost immediately on boxing day. No rainchecks offered. Any other time this would be considered bait advertising…. we certainly went in to buy it… on the first day of the sale.
Is this still illegal on boxing day?
Bait advertising is always tricky - It depends on the number of items they had on sale. A sewing machine wouldnt need to have too many items, like say a box of tissues.
How many would each store normally stock - probably only 2-3 as its not a item sold each day in numbers.
And on Christmas eve they could have sold two as last minute presents at normal price.
Its hard to prove.
Likewise when you go to Aldi to buy a bicycle. They probably only get 10-15 per store depending on the store size. Some stores sell out that day. Locally I was looking at their $200 alloy Mountain bike. It was sold out in 2 stores the first I was there 10 minutes after opening, the other 1 hour, then 3 weeks later I found one in another store for $150 (It might have been a return - but hadn't been opened).