Look at the mymaccas app on google play store. It has an average rating of 2.2, with more negative reviews added each day.
They keep trying to push more people onto the app, by advertising exclusive app deals ( that have got progressively worse since December - I got one for Large Coffee for $4, joke not even worth it ).
They are just exposing more people to a bad experience, which wouldn't be helping them.
At which point do the executives get fired?
Also, it's a huge company. All they need to do is build the app once, and then all countries can use the same app. How hard is it to put in a few people across the global, and get true economies of scale.
Let's fire all the MBA executives that spew BS about 'customer satisfaction' and get in some techies that can deliver something that works!
My local mcdonalds hasn't been accepting app orders for about a month. You can PLACE the order, and it'll go through (and you'll get the number you give to them) but it won't actually get to the store.
So you get to the drive thru, give them the number, they'll tell you that it hasn't come through, and then you have to re-place the order at the drive thru