Now this is genuinely a decent price for a good quality 3070.
It was $899 last year - but you can't compare apples with oranges.
Also, Umart have not raised the price on this card since a couple of weeks ago when the same item was listed as OOS. I have seen them raise the price of the X2 whilst it was still in stock - so it's good that they haven't increased this one… yet. I wouldn't be surprised if they do increase it over the next couple of days though.
I would have gotten this if I hadn't already bought the EVGA XC3.
"Now this is genuinely a decent price for a food quality 3070."
You are not wrong. The link between food and gpu's is known and well regarded.