Just got an email - Free money - Potentially Targetted
Grow your balance by $100 and get $50
There's no complicated criteria - simply grow your Savings Maximiser balance by $100 or more by 31 January 2021 and we'll put a $50 savings bonus in there too.
See, we said it couldn't be simpler.
Savings Maximiser $50 savings bonus offer:
This offer is available for a limited time only and is not applicable in conjunction with any other promotional offer unless expressly indicated. The offer applies in respect of the original recipient of this email only.
If your Savings Maximiser balance as at 31 January 2021 is at least $100+ higher than on 01 January 2021, ING will make a payment of $50 to your Savings Maximiser account by 28 February 2021. Where you hold more than one Savings Maximiser account, there is a maximum of one $50 payment per person and the $50 payment will be made to the Savings Maximiser account with the highest balance. Where you hold a Savings Maximiser account jointly with another account holder, there is a maximum of one $50 payment per account.
Screenshot starts with "might have been a while since you added to maximiser", I would say targeted to those who haven't used the account for some time