This is not the way to get me to spend!

saxlady on 11/12/2011 - 10:22

"MYER and David Jones are ramping up customer service this Christmas in a bid to turn around their dire sales, with each staff member required to "sell more to each customer".

http://www.news.com.au/money/big-guns-fire-up-for-christmas-…

So apparantly they made a mistake last year by having sales and discounts - which incidentally caused me to consider shopping in Myers and DJs whereas previously I just avoided them as too expensive.

But now instead they are saying they are better off giving staff incentives to be pushy - not a drawcard for me I must say.

But maybe I'm not their target customer…

General Discussion

Comments

  • [Deactivated] on 11/12/2011 - 11:03

    Hey after waiting in line for an hour, I can just see myself saying yes I need a new toaster, then going to get it and then joining the line at the end again.

    Hey that way I can save on rent - would never get home.

    Then again sales staff are so rarely found in both stores your chances of being upsold is pretty slim

    • _Bruce_ on 11/12/2011 - 15:41

      Maybe they figure that just having someone around to actually sell you something will result in less people walking out after just giving up?

      • [Deactivated] on 11/12/2011 - 17:59

        Problem that they have is that they can figure out how many sales are made per employee, but cant tell how many people walk out after giving up.

        Thats the problem when you manage by numbers rather than by walking around.

        It would be interesting statistics to see how many times BB visits the different stores, maybe some aspiring number cruncher could look at his expense reports to determine this….

  • Geewhizz on 11/12/2011 - 13:55

    Suggestive selling at it's best - "would you like a bed with your new sheets today, Sir?"

    • AntMan76 on 11/12/2011 - 18:05

      It's more likely to be "Maybe you should invest in some new pillows to really let you enjoy those new sheets."

    • inherentchoice on 11/12/2011 - 23:35

      The old lady dragon at Myer doesn't call me Sir, but the nice girls at Maccas on the other hand…
      lol

  • nubzy on 11/12/2011 - 17:51

    I went into Myer the other day and it was a nightmare. I wanted to look at colognes and there were about 10 staff standing around the one area with their eyes on you like a hawk. As soon as I go over to test a fragrance, they start shoving others in my face and saying how lovely it smells and pressuring to buy. It really annoyed me, so I ended up walking off.

  • sparkles on 11/12/2011 - 21:22

    Love that "ramping up customer service" actually seems code for pressure sales tactics, LOL.

    Myer's major problem is in it's staff, in both numbers and in attitude. Fix this and they might increase sales. The customers are not the enemy, only deemed useful to be sucked dry.

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