Saw this article today from TheNextWeb:
http://thenextweb.com/asia/2011/11/24/chinas-water-army-of-p…
On the Internet, the paid posters represent a new type of online job opportunity. They get paid for posting comments and new threads or articles on different online communities and websites for some hidden purposes, e.g., to influence the opinion of other people towards certain social events or business markets.
Interesting read, because over here at OzBargain we are pretty much combating the Chinese water army everyday.
This is especially big in App stores to boost reviews of games, productivity apps!
http://www.wired.com/gadgetlab/2010/03/app-store-payola/
Been following this trend of a while. Whilst it is a blooming business for those who need the money, but it created a false sense of truth in these activities. In the past, I trust online reviews/user reviews on products. But after knowing the hidden conspiracies, no more review reading. I rather visit 'more' professional sites to see their slightly less-biased reviews!
Good post Scotty :)