Interesting article on Aldi

neil on 31/07/2008 - 10:45

Just read an interesting article on Aldi's business model. Take a read.

Comments

scotty on 31/07/2008 - 11:07

Thanks for the link.

The strategy? Simplicity

They have surely grown a lot over the years and I guess while they are small they can afford to be agile. I wonder whether their strategy needs to be changed when they become one of the "majors".
gabbyh on 31/07/2008 - 11:47

There is a definite advantage to being a private company these days so you are not forced to screw over your customers just because the share market wants an extra % point profit. Imagine WW or Coles trading without profit for a few years in view of a long term business objective… the share market would go mental.