TPG Telecom is launching a new low-cost, 'digital-only' brand Felix.
The new brand, Felix, will go head-to-head with Telstra's low-cost challenger brand Belong Mobile and TPG boss Iñaki Berroeta said it will operate in isolation of TPG and Vodafone's existing products, but will use the telco's existing mobile infrastructure.
What do you guys think, will this be as dirt cheap as Kogan? Or just another name that will 'Belong' to the MVNO bandwagon?
Wait, TPG regard themselves as a Premium brand now?