Why Kindle Fire is going to be the best seller?

Jeff Bezos is a strategist comparable to Steve Jobs. Throughout this 17 years business, Bezos and Steve Jobs both have strikingly similar foresight and adventurous spirit: They two like very much “unrestrained gambling” in non-relevant areas, trying to change the world. If Jobs changed the PC , animation, music and mobile phone industry and created a "post-PC" era , then Jeff Bezos is changing the retail and publishing industry and defines e-commerce and opens a "cloud era." When Jobs is praised by all of world again and again for the magnificent iPhone 4, iPad/iPad 2, iMac etc., Bezos seems to have been forgotten in the corner, secretly projecting a plan that will change the table market.

Amazon is going to release its own tablet called Kindle Fire and attracts widespread concern, not just because Amazon, who’s not a true manufacturer, starts to march towards the tablet computer market, and most importantly, this 199$ Kindle Fire increased competition. There are really too many so called “iPad killer” failed gloomily we see in the past two years. I forecast that the 199$ Kindle Fire will going to be one of the best sellers!

Firstly, let’s see why other tablets are not so popular as iPad.

To catch up (or even exceed) the hardware level of iPad is not that much difficult. However, which now is better than iPad who integrates softwares and hardwares, and not to mention the user experience, public praise, cost control, brand recognition, marketing ability, to name but a few. Those “Androids” like Moto Xoom, HTC Flyer, Samsung Galaxy Tab fall into the fight of parameters, advertising, however they all cost almost 500 bucks. Why not these who afford that much money go and purchase iPad instead? Apple’s market share rose to 68.3% from the 65.7% ( 80% + U.S. ), while Android tablets fell to 26.8% as a whole, according to the latest date from IDC.

This simply proves that: To follow Apple blindly only leads to failure. And the only way out is to do that iPad cannot do. The more a tablet is unlike iPad, the more chances you get. There are only two kinds of potential users: those who cannot afford iPad, and who has no demand of iPad. Kindle Fire strategy must be: low-cost and difference. In fact , Kindle Fire never want to be an "iPad killer "! Amazon tries to avaid the word “Android” in all of its promotional materials and even the word “”tablet” does not appear! 199 $ Kindle Fire is a smaller, lighter and cheaper "reading " device : only 7 inches, no 3G, no GPS, no camera , no Mic, but there is USB …. You get it?

I am not iPad, I'm not Android, I am eveb not Tablet! I am Kindle! I do what iPad cannot!

(For, more reasons, you may like to read it here: www.urexsoft.com/news/why-kindle-fire-is-going-to-be-the-bes….)

Comments

  • +1

    You might want to change in this line Joe to Jobs

    If Joe changed the PC , animation, music and mobile phone industry and created a "post-PC" era.

    As for the totality, you raise the point that many forget. Jobs found or created niches. Rather than slavishly trying to copy others he made the market. (oh and sometimes he failed)

    Bezos is doing the same, whether he always succeeds will be proven later.

    Likewise Google was founded by taking an idea (The search market) and creating newer features. Again a niche that they grew.

    Now many might say that Jobs just took ideas from others - eg Xerox and the Mac, which may well be true. BUT the difference is when ideas are taken at infancy rather than at a more mature stage, and its also to do with integration.

    The issue now is that both Google and Apple saw a new market in tablets. (when and how is always going to be a point of contention). Apple did get to market first. So now the battlefield is set.

    One strategy which Amazon (Bezos) is playing is not to attack head on. Its to build strength in regions that the big players are not playing in. Like guerrilla's dont do battle where the enemies are strongest. (and when elephants dance ants get squashed)

    Not all guerrillas win.

    The alternative strategy is to create alliances, to attack head on. This is analogy is probably that which Google is doing with Android, with some of the peripheral players who have now fallen by the wayside, eg HP/Palm and probably RIM.

    Taking things head on is a little like the strategy of trench warfare in WWI. There is going to be a lot of collateral damage. Not just the generals but the troops (troops = consumers who pick the wrong player. But some scavengers waiting for the fallout will do well eg HP Tablet $99) and some other side players like Adobe with Flash (they are giving its development away)

    And again Amazon probably don't want an Alliance with Google as they are fighting them in the online shopping business. And Google alliances arent all that secure, as Apple/Jobs found out after having Google in their boardroom discussions.

    And it is a Google/Apple battle thats going on in the Tablet market. Samsung HTC etc are just allies for Google. Google has already committed to providing them with legal aid in the battle, and buying up patents to use in this battle.

    The discussion this generates might be interesting. Probably get many of those in the trenches already making statements about the merits of products and morality of the players rather than observations on strategy. That said we might get some good insights.

    • Apple integrates iPad+iTunes/App Store+iOS, while Kindle Fire Amazon OS + Cloud (Massive resource). They are different.

      • I am not in disagreement with you on this

  • I like where Bezos is going. But the success can only be told by time!
    Personally I don't see the blooming popularity of Kindle Fire, due to lack-of brand recognition. But the cheapness may prevail!
    Will sit on the side line and watch this interesting development.

    • Hi, Amazon does not seem to be lack of brand recognition. :)

    • lack of brand recognition will be the least of their worries, Amazon.com is the Worlds Largest Online Web Retailer advertising the Kindle Fire would be easily done, main thing here is if consumers will actually want to buy this device. Given the high specs of recent tablets, consumers may think they are not getting the best device on the market.

      Although given the number of Kindles sold, I think the target audience is totally different to the iPad/AndTablet on the market ATM

      • @ Childe and Spawnpoint!

        True true~ Sorry to be so ignorant about the brand. I understand that Amazon is well know and well received, but what I meant was for Amazon to participate in the same playing field as other tablets such as iPad and other Android counterparts. It is well established in the online retailer aspect, but in terms of weblet/tablet it is still a bit green. Look at the prior kindle and it's market share it isn't 'big' per se (I got a kindle too just to let you know). So it will be interesting to see this through~ the price is what really attracted me to this new device, plus my old kindle never EVER gave me any problems =)

        EDIT: I just heard that today that my aunt is buying two Kindle Fire for their kids for Christmas :)
        I guess I get to play around with them this holiday season~

        • By happy with the Kindle Fire. :)

  • +1

    What's going to attract the Kindle buyers would be the Amazon ecosystem, rather than the spec, the engineering and the $199 USD price tag. As spawnpoint has pointed out that the market is already full of Chinese-made shan-zhai tablets at similar price range, and most of them would have no problem hooking onto Google's own ecosystem (Google Apps, Android Market, etc).

    But Google is not a retailer. Amazon is.

    I went to Google's publisher partners' day last week and in one of the presentations, it stated that tablet users are on average more willing to buy than desktop and mobile users — probably because they are used in the evenings, on a couch or on the bed, where people are in the "buy mood". The same mood where Amazon sees $$$$$$.

    No wonder Amazon is making a tablet that does not need to be the flashiest, nor most powerful nor the cheapest — it just need to be the fastest way for Amazon customers to buy things online.

    Edit: With that in mind, Kindle Fire is less useful to us Aussies. Not that we can't get one, but shopping on Amazon.com is half crippled here as you need to jump through hops to get a lot of things shipped here.

    • I agree with you. That really makes sense.

    • Probably trying to extend the Kindle user market to one where people not only buy books but also physical items as well. They would have tried to do it with the Kindle but no one likes shopping on a B/W screen.

      • +1

        I assume many people like shopping on a B/W screen as I always do. LOL

      • Yeah. If after one or two updates your Amazon App Store suddenly renames to Amazon Store, you know that they are onto something.

        • Interesting report from the US

          "Amazon’s new Kindle Fire ignites developer interest. When surveyed among 15 Android tablets, the lowcost, content-rich eReader was second only to the Samsung Galaxy Tab globally in developer interest. A regional breakdown shows Amazon edging Samsung in North America for the top slot. At 49% very interested in North America, the Kindle Fire is just 4 points less than interest in the iPad (53%) prior to its launch in April 2010."

          http://www.appcelerator.com/company/survey-results/mobile-de…

          You can also follow links there to get full report

  • Amazon loses $2.70 for every Kindle Fire tablet sold:

    http://gizmodo.com/5860840/amazon-loses-170-on-every-kindle-…

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