We've been wanting one of these for our master bedroom and weren't sure about the ~$1400 price tag. I noticed it was $1185 on JB's website Friday night, so put an order in for click and collect. Recieved a text the next morning at ~9am to say it was ready.
TV looks pretty nice on the wall, the mount gear it comes with is slick and super easy to install.
Seems to be a part of JB's "Home Entertainment Bonanza" catalog.
From a tech radar review (https://www.techradar.com/au/reviews/samsung-the-frame-tv-20…) :
Buy it if…
You want a TV that blends in with the decor
You’re into classic artworks
You prefer form over function
Don't buy it if…
You want a cinematic TV for movie nights
You want a good value TV
You want incredible contrast ratios and true-to-life colors
If someone is looking into something like this I'd highly recommend going with the serif instead, it's far superior.