Okay, this time it's a genuine deal. Plus, it seems to be getting the odd favourable review on the CW web site as well, so I guess it's not just a joke (mind you, one reviewer called it a 'novelty' scent…).
Combine it with 10% off tomorrow only (props to tightarse for that one!) and you'll only pay $17.99. I might even seek it out at my local CW tomorrow just to see what it actually smells like. Who knows? I might not find it to be as unappealing as I find the beer is.
Might want to add that this is a preorder. Price is really decent considering resellers are charging $50+ to people who genuinely want to buy it