Emotions Drive Business: Proving The Value of Creative Ideas $3.43 + Delivery (Free with Prime / $39 Spend) @ Amazon AU

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Ulya on 21/08/2020 - 22:53 amazon.com.au (152 clicks)

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Typically $12+.

Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing.
With data-driven marketing, the divide is only increasing.

Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?" Fortunately, science has finally caught up.

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  atom1319 on 21/08/2020 - 23:24

  Thanks OP! Grabbed one!

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  povertytrap on 21/08/2020 - 23:28

  Couldn’t resist at that price. Thanks OP.

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  xaces on 21/08/2020 - 23:33

  Nice find OP!

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  jv on 21/08/2020 - 23:58

  He looks like my brother…

  

  jv on 21/08/2020 - 23:58 (Collapsed - Offtopic. Show)
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    Skinnerr on 22/08/2020 - 07:39

    That's Marcus Aurelius, the father of stoicism.

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  stickymoo on 21/08/2020 - 23:59

  +1

  Price increase

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    Optimist Prime on 22/08/2020 - 00:51

    Yup, price is 3x Op price listed.