Just reading this article Shock price for cheapest Toyota Yaris on news.com.au.
Toyota has raised the price of its cheapest car by nearly 44 per cent, suggesting that those who can’t afford it look for a second-hand model
I get it that they have brought in improvements and obviously they don't come cheap but it's a significant jump for a vehicle in this class. Does this mean people are not going to buy Yaris now? Or it will still be the car of the choice in this category? What do you think?
A leg up on what market, the crumbs on the floor market?
Let's just use the June sales results and if I combine all light vehicles and micro cars (ie Yaris) into one category and only compare them only against the lower priced small category (Corolla). That small category is 322% larger.
Even when the old cheaper Yaris was in full swing like say 2018 for the bargain hunters it was like <1% of the total car market.
I think Toyota looks at Australia and realises trying to sell a Yaris sitting on the floors costs them more than they make. A smaller brand like MG might have a different angle however.