Toyota Yaris Price Rise

Just reading this article Shock price for cheapest Toyota Yaris on news.com.au.

Toyota has raised the price of its cheapest car by nearly 44 per cent, suggesting that those who can’t afford it look for a second-hand model

I get it that they have brought in improvements and obviously they don't come cheap but it's a significant jump for a vehicle in this class. Does this mean people are not going to buy Yaris now? Or it will still be the car of the choice in this category? What do you think?

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Comments

    • A leg up on what market, the crumbs on the floor market?

      Let's just use the June sales results and if I combine all light vehicles and micro cars (ie Yaris) into one category and only compare them only against the lower priced small category (Corolla). That small category is 322% larger.

      Even when the old cheaper Yaris was in full swing like say 2018 for the bargain hunters it was like <1% of the total car market.

      I think Toyota looks at Australia and realises trying to sell a Yaris sitting on the floors costs them more than they make. A smaller brand like MG might have a different angle however.

    • +2

      the brand as a whole is selling more cars than…

      I'm guessing people are not doing their research. I wonder how many think they are buying British as the brand implies.

    • +11

      The mg is a steaming turd though.

    • +1

      I'd stay away from MG. I'd doubt the build and parts quality especially when most of parts come out of China factory now. Some models may still be assembled in Thailand..

    • +1

      I'd consider the MG3 if they offered it in manual.
      Cue the Old El Paso girl.

    • +1

      I haven't looked at the prices recently, but I recall the base model Civic was about $25k last year. Civic vs Yaris? Not much thought required there.

  • +12

    I gotta say, as salespeople with customers keen on the car we were a bit shocked. We had predictions and knew it was going to be over $20k (that was always a given) but when the prices came out today it was a bit of a surprise. It's a well built, funky car with every safety feature we have, but it will be difficult being so close to Corolla.

    I know Mazda 2 shocked when it's prices were close to Corolla/Mazda 3, I guess they followed that trend.

    All good, we still have the RAV4 😉

    • What do you think the GR Yaris will be?

      • +24

        GT3RS territory at this rate

      • Estimates from what I've read in articles seem to suggest $60k-ish. While not the size of a Golf GTi, it's similar power/weight.

        • I would've said $60kish before, now I'd be betting near $75k if they think that's what a base Yaris is worth.

          Very big call with that price increase on the range. Someone is either going to get a big bonus if it somehow pays off or the sack when it tanks.

          • +2

            @apsilon:

            I would've said $60kish before, now I'd be betting near $75k if they think that's what a base Yaris is worth.

            Surely not, that's approaching Supra pricing isn't?

            • @Brick Tamland: Think the Supra starts at $85k but clearly Toyota aren't using reason to set their prices.

    • @Spackbace
      Off topic. I know there has been a lot of talk in other posts about the Rav 4, it even has its own post i think, and you are obviously affiliated, sales i gather? My partner and I were pretty keen on getting one, we were looking at the hybrid, Cruiser I think, who wasn't right? I know there is huge demand and waiting times, as there is also on some other brands atm too, they are a great looking car, solid coming from the Toyota stable, and hybrid to boot. But what put us off was the interior, particularly the screen and the lacklustre stereo, it was very dissapointing, and for around 10k less we ended up picking up a Kia Seltos GT. I know it is smaller and not a Hybrid but it ticked all the boxes for us in the end. What are your thoughts or feedback regarding this?

      • +1

        What are your thoughts or feedback regarding this?

        You've bought a car, enjoy it

        • Lol

          • +1

            @nepalesesquirrel: FWIW the screens don't phase me (good enough, I'm not watching YouTube on them) and the stereo is far better than many a standard setup.

            The fact you went smaller, cheaper, non-hybrid and Korean means the RAV4 was never really the car for you, so you easily justified your new purchase by nitpicking the Toyota. The 2 cars aren't in the same league, and you'll come to realise that if you go to sell in 5yrs time.

            So enjoy the car. I'll never debate someone's purchase decision after they've bought, that's just dumb.

            Oh and we have hybrid Cruiser stock turning up in a week, more coming in October…

            • @spackbace: Well the screen and stereo are 2 things that you use every time you get in your care so fairly important to some. Not nitpicking, just reality. Typical Toyota, very boring inside.
              You say cheaper like its a bad thing, well the Seltos definitely doesn't feel cheap, and as you should well know I could have got a Rav4 cheaper than the Seltos GT that I now drive, so that wasn't a factor.
              I don't think the value will be too bad in 5 years time, especially seeings there will still be 2 yrs warranty left on the Seltos, unlike the Rav4, not to mention being not as common.
              As I said earlier there were the 2 main reasons I chose this car over the Rav4, but the way it drives and feels on the inside are other factors also.
              No need to be so defensive, they are just cars, but what was I thinking,I shouldn't have reached out to you expecting an unbiased opinion.

              • @nepalesesquirrel:

                Well the screen and stereo are 2 things that you use every time you get in your care so fairly important to some.

                I've sold a lot of cruiser hybrids and I'm yet to receive a complaint about the screen/stereo during the process, either from people who bought or didn't.

                and as you should well know I could have got a Rav4 cheaper than the Seltos GT that I now drive, so that wasn't a factor.

                How should I know that? Do you really believe I should have every competitors pricing devoted to memory? If the Seltos GT, which is smaller than a RAV4, is more expensive than a Cruiser, then that's just hilarious!

                and for around 10k less we ended up picking up a Kia Seltos GT.

                So which is it? You could've got "a RAV4" or a RAV4 Cruiser hybrid for cheaper than the Seltos? If you needed to point out that the Celtos GT was $10k cheaper than the Cruiser, while providing you a smaller car, then yes absolutely price came into it, otherwise you wouldn't have felt the need to tell me…

                but what was I thinking,I shouldn't have reached out to you expecting an unbiased opinion.

                I don't know what you were hoping to achieve with your comment? You looked at a car, didn't like 2 factors of it (not getting into the size/econony/servicing differences…) and didn't buy it, and you want me to help justify your purchase or something?

                I know the RAV4 Cruiser Hybrid is a damn good car and screen resolution or the stereo (which I hope you checked the equaliser settings on… ) wouldn't stop me buying one against the competition. Hence why it was the highest selling car last month and has won every reviewers comparisons with other brands.

                • +9

                  @spackbace: Yeah, that’s nice and all, but I’m just disappointed that the RAV and Corolla didn’t come with a 26” 8K, OLED 200Hz gaming monitor coupled to a Bose sound system.

                  I mean, I have to sit in my car for my 15min work commute every day, and this screen is just no where near high enough resolution for my radio station selection screen…

                  • +13

                    @nepalesesquirrel: No, you wanted confirmation of your purchase after buying! You wanted to hear you made a wise choice.

                    Not normally something I get asked unless the person is having second thoughts.

                    • -7

                      @spackbace: No, not everyone is like that, some people just like to talk. All good.

                      • +5

                        @nepalesesquirrel: You bought a cheapo SUV a soccer mum wouldn’t be caught dead in, and now you’re getting passive aggressive because nobody will validate your poor decision. Please seek professional help.

                      • -1

                        @nepalesesquirrel: Everyone loves spackbace around here. shrug. But I agree with you - seems unbiased was never an option.

                        • @WhyAmICommenting: Yeah thanks, what was I thinking.

                        • +2

                          @WhyAmICommenting: Unbiased was never an option, no, but what does it matter? Would you ever ask someone's opinion of your purchase decision after buying anything? I sure as hell wouldn't.

                          What was I supposed to say? Oh no the jbl stereo is average unless someone plays with the equaliser settings on the stereo, and I can see pixels on my google maps? 😂 Cmon now.

                          Meanwhile I have the more economical car, with a lower cost to service, bigger, with more features, more safety features, Japanese built, and was the country's highest selling vehicle in July? Oh and Drive & Carsguide COTY 2019.

                          Yep, horrible car the Cruiser hybrid. Please don't buy it so my customers don't have as long of a wait 😂

                          Or… Here's a thought… Don't ask for someone to support your purchase decision after you've bought.

                          • @spackbace: Seems a bit silly to ask a Toyota sales person to validate your confirmation bias after buying a competitors product and getting butt hurt when that Toyota sales person won’t pat your back and tell you that you did good…

                            Either way, a Seltos sounds like something you take for an upset stomach…

      • +1

        Yeah rav4 ride was very harsh. NVH was poor. Engine rev very loud. Thus I didn’t buy rav4 either

        • Drove the 2L or hybrid?

    • +7

      Make them bring the carolla wagon please Spack

      • +1

        Yesssss. Believe there's an """SUV""" version sold overseas? Would looooove an AWD Corolla wagon.

      • Overseas has a corolla touring which is the station wagon.

        Thailand will be getting corolla cross in sept. (Sits in between corolla and rav4) We’ll see the corolla cross in 2022.

  • Brave…

  • +14

    Overheard:
    "If I wanted a Yaris, I would have booked an Uber."

    • +26

      The problem is that uber drivers won't be able to afford it now either 😀

      • +6

        They'll be buying the Kia Picanto.

        It comes with a full-body shoehorn to get you in the back seat.

        • Sounds fun!

  • +19

    Toyota getting too cocky

  • +3

    Honda really needs to pull there finger out and offer some competition the civic could use a power train update. Update the jazz while at it. Nissan has no chance any more dumbest idea ever killing of the Pulsar.

    • Pulsar(last gen) did not sell that well.(fact)It was way behind the other Japanese & Korean counterparts.

    • I thought Honda has discontinued the Jazz in Australia? I was really looking forward to a new Jazz. RIP.

    • New Jazz is coming soon.

      • +5

        Not coming to Aus

    • +5

      Honda has pretty much given up on Australia. Pulling models out, shutting dealerships down, and going to a fixed price sales model. I wouldn't be surprised if Honda disappears from Australia within ten years. Honda has given up on innovation and now Mazda holds that crown.

      • +3

        Yeah they were 50/50 on pulling out completely for a while there.

        To be honest though, the fixed price/Tesla sales model is a good thing imo.

        It gives you certainty when comparing prices (i.e check car sales for a new patrol, you won't find one advertised for under about 85k, go to a dealer and if you can negotiate you'll be out of pocket not much more than 65k), it cuts out having to deal with that whole negotiating process, which is basically just two people having a contest of how much they can bullshit the other, which isn't fun for anyone, and it cuts out a middle man which should make vehicles cheaper for the consumer.

  • +1

    This will clear stock of the current model as a lot of people who were waiting for the new model will find it too expensive and buy now. Similar thing happened with the Landcruiser when they said the new model won't have a V8 diesel.

    • Old gen sold out in WA in June

      • +2

        And you can keep the things as well!

  • +9

    Its called supply and demand. If people keep buying, then they keep upping the price. Plenty of alternatives out there. Just don't buy Chinese. Cos then you are supporting those scumbags who want to cut imports of Australian products.

    • +3

      I think you should ask yourself how much these 'scumbags' buy from us?

      As per AFR 2020: China now accounts for 48% of our exports, nearly 9% of our GDP, and each month we enjoy an $8 billion dollar trade surplus.

      I'm sure your hate comes from the media circus on the China-bashing, and the obvious media that has seen some minor embargos of certain produce lines for the sake of saving face, yet last quarter they bought more from us than any other quarter on history. Money and facts talk, you need to look beyond the political shitshow going on in the world today.

      Our local car manufacturing didn't collapse because of cheap Chinese cars, they collapsed because of cheaper and better Japanese and Korean cars and big fat lazy global companies pocketing government hand outs.

      So yeah, keep those well-informed opinions up <Insert thumbs up here>

      BTW: Who in their right mind would buy a Chinese car atm anyway? They are a long way from Hyundai, Kia and Toyota standards.

  • +1

    It's your own Govt upping the tariffs

  • +3

    No way they are getting my 25k+ for a “sardine can”!

  • +2

    I love my Corolla, and if i didnt have a car, and if i had to chose between a yaris, or nothing.. i would rather have no car, and take public transport.

    • -6

      Forgot to tick the "I am associated with Toyota Australia" button there bucko

      • +8

        By saying they would rather have no car than a Yaris? Makes sense.

      • +5

        Nope, the comment seems to be that they would rather elect to take the public transport instead of buying a Yaris. Which means, they don't really have a thing for the Yaris.

        Having said that, I don't really know what people "love" in a Corolla. Sure, it's reliable and all but it's as mediocre as it gets, and excites me as much as a paperbag. For each their own.

        • +1

          A lot of people want a car that is "reliable" enough to take them from A to B every time they need it to for a long long time.

        • I think it's a good choice for some who isn't a 'car person'. I drove my grandparents old 94' corolla for 6/7 years (had bugger all kms on it) and then upgraded to a 2017 ex-demo corolla mid 2018 and it does everything I want it to. Compared it to a range of other options at the time and nothing felt much better, so the reliability of the Corolla was the deal-maker. Since then I've grown to like the car a lot, good size, decent mileage, doesn't look like garbage (though anything looks like a 9 or 10 next to the old car tbh).

      • +5

        Edit:

        I can't read. Thought the comment said if they couldn't have a 'rolla they'd have a Yaris or nothing, which I thought was ridiculous lmao. Clearly it was, as it isn't true.

  • +4

    The price rise must be to pay for all the data uploads so they can spy on your driver behaviour https://www.theregister.com/2020/08/18/aws_toyota_alliance

  • +3

    Funny how they think choice is between new or second hand Yaris only. Competition has better options anyway.

  • +8

    Hanley said … “I remain confident that the market will respond to the value that this new model represents.”

    Indeed, the market will assess the value this new model represents as "extremely poor" and will buy something else. While the finances of most people are boiling over with very little cash to spare, a mediocre brand albeit reliable, thinks that they should demand 30% more money for a product that I have no doubt is somewhat better.

  • +2

    $22,130 worth it if it had a turbo and lsd.

  • +4

    Isn't Tesla everyone's next new car?

    • +4

      It would be, if it cost $40k.

  • Last time I heard the sales of new car is going down, why Toyota is increasing the price at this time is strange. Could it be many people buying Yaris :)

    • They were having a meeting about that very conundrum and then the Taco girl asked why not increase the margin per unit so they would hit their gross revenue target. How to do that? Crank up the price - problem solved!! (cue festive mexican music)

      They could be shaking out the early adopters too, then the prices will become very elastic after six months as the sales dwindle and inventory starts piling up.

  • +2

    $27,096 driveaway for the base Ascent Sport automatic ha ha ha ha

    I wonder what the Toyota management were smoking? cos it ain't the burnt rubber of their $100k Toyota Supras.

    • Crazy money for what you get! I paid $29k d/a for my i30 SR 2 years ago. My parents are in the market for a new small car, but I think they'll struggle to get anything decent for under $30k, especially if they want something with a full safety suite.

      • +1

        they'll struggle to get anything decent for under $30k, especially if they want something with a full safety suite.

        The Subaru Impreza has a whole lot of bells and whistles in terms of safety, including the eyesight. I think the base model could be had for under 30K if I'm right.

  • How much more does a Golf cost over the long run: reliability, parts costs and resale? I’m looking for a car but mainly train to work so don’t drive much.

    • They hold value surprisingly well. They're reliable, but the parts cost can be what hits you. I haven't had anything major done so I can't claim how much they cost.

    • The Mk VII seems like a reasonable option that solved many issues in the previous model but parts are expensive.

      If you're going used to save money, best to avoid the Mk VI (2008-2013) gen which had a reputation for sub-par reliability and expensive parts, particularly models with the 7 speed dry clutch DSG and/or 1.4TSI 'twin charger' engine which both had a tendency to destroy themselves with normal driving (complete junk reliability-wise).

      If you see that combo in a Mk VI Golf stay far far away from that ticking time bomb if you know what's good for your wallet and sanity

    • +1

      If you're doing lots of short trips get a second hand Nissan Leaf.

  • +5

    Toyota isn't as good as it used to be. For the same price or lower I would get a Mazda, Hyundai or Kia

    A premium yaris for 35k that's the same price as my Rav 4, five years ago

    • I believe this to be true. I have a 1993 Toyota corolla with close to 180K on the odo, still going strong. Had it for over 15 years with very little maintenance.

  • +1

    Was planning on getting the Yaris GR. Looks like that's going to be 60k now and we don't even get the sport model…..

    • Yep! Considering the BMW sorry "Supra" is near $100K.

    • Looks like that's going to be 60k now and we don't even get the sport model…..

      I saw an article somewhere that apparently Toyota has changed their mind and will bring the sport model with LSD into Australia.

      I was really keen on a Yaris GR too but really disappointed to see the pricing for the non-GR models which seems to indicate that the GR pricing will be eye watering. Probably look at the Fiesta ST or I30n instead

  • +5

    At that price you could pay a few $’s more and get brand new Golf Trendline for $25990 drive away. So much roomier inside and always highly rated by the car journalists.

    Commenting as a VW Golf Highline MK7 owner with a DSG gearbox and 95k kms. Would recommend

    • not to dispute a very valid point about the value of the golf in comparison, but youy will find that VW pay a lot to get positive reviews from all sponsored reviewers, most especially in europe/UK

  • +5

    I think the pricing department mixed up the memo from Lexus and Toyota on this one.

  • +4

    Guessing the upcoming GR4 will be $60K, Toyota know their buyers have blinkers on (literally and metaphorically).

    Go Kia Rio or Picanto for half the price, for that price can get Cerato GT with change.

  • +4

    Toyota and Mazda have basically handed the cheap car market to Hyundai and KIA. All manufacturers would prefer customers buy SUVs (much higher profit margins), but giving up a whole market segment even if profits are slim is not smart.

    Maybe Toyota wants to appear more upmarket and 'edgy' with a sportier look. It will take many years for the current image to wear off.

    • +1

      Maybe Toyota wants to appear more upmarket and 'edgy' with a sportier look. It will take many years for the current image to wear off.

      If you've ever lived anywhere in Europe, then you'll agree with me that it makes little sense that VW is supposed to be an upmarket product down here, let alone Toyota be perceived as one one in the future. But I digress.

  • Will the second hand market pick up?

  • Last week my mum took delivery of a new Mazda 2 Pure for $24,500 (auto, red, tint, floor mats, boot mat). Even at that price it's better value then the Yaris and loaded with safety tech. Due to high demand and low supply (COVID shutting the factory for two months) she still had to wait over a month as there was no stock in NSW (Newcastle, Sydney, Wollongong). She wanted something small and the Mazda at 4m in length was the size she wanted. We did look at a new Corolla when we were at Toyota tying to find a Yaris, but my god it was bland inside with everything just grey.

    Yes, there is minimal profit in the compact/small car market, hence why Honda are no longer making the Jazz.

    • I am shopping for a new light/small car for my niece who is starting to learn to drive, and was waiting for the Yaris pricing. With this announcement, we might go get a demo/new Mazda 3 or something for not too much more.

      • starting to learn to drive

        Wow but she's looking at new/demo?

        • My niece moved to Australia this year to complete her high schooling. Her mother (my sister) is a permanent resident of Singapore (but an Australan citizen), due to border restrictions my sister could come to Australia but probably won't be allowed fly back to Singapore (even though her husband and son lives there).

          I have been given a budget of $25k and have been encouraging a few more thousand will get a near new demo. I have looked at Corollas but for some reason felt that the 3 was a bit more nicer.

          Interestingly I suggested a VW Polo, they are $22,500 DSG driveway with 3 yr free servicing and they rejected that idea - even though they own a VW Tiguan themselves.

          • +6

            @TheMindsetTraveller: probably because they own a VW…

            • @brad1-8tsi: Gee, I should read the replies before responding with the same thing. Sorry to all - ignore my reply below.

              • @CocaKoala: lol
                I think agreement isn't an issue in this case.

                I love my Skoda and it's been very reliable for me but there's no way I'd recommend somebody shopping for a Toyota or Mazda to buy one.

          • +1

            @TheMindsetTraveller:

            I suggested a VW Polo, they are $22,500 DSG driveway with 3 yr free servicing and they rejected that idea - even though they own a VW Tiguan themselves.

            They rejected the idea a new VW purchase because they already own one, and will not repeat their mistake. They're smart if you ask me. :-)

          • @TheMindsetTraveller: Should look at a Kia Cerato, probably the best option under 25k as they have the longest warranty, a pretty high quality interior for the price and they look good.

            • @justaperson: Thanks, yeah we are looking at alternatives. We checked out the Hyuandai Venue yesterday, for its size, it felt quite big internally. Quality was a bit plastic'ky though.

              • @TheMindsetTraveller: The Venue is an economy car and it feels cheap as it is a replacement for the old Hyundai Accent. The Kia Cerato is made to compete with the Mazda 3 and Corolla so feels a step above the Venue or any other economy car of that size, it just doesn't have the ridiculous "SUV" pricing.

  • I drove a Yaris for about 12 years before I bought a Corolla last year. Just preferred the size and larger engine.
    I don't think I'd pay premium for a Yaris - when I was choosing my new car I knew other brands had more tech for a lower price but I'm old school and prefer reliability.

  • +4

    Toyota has just priced themselves out of this segement. Management in charge here have got it very wrong. The whole appeal of the Yaris was the price and value for money it provided.

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