Choice's 2011 Shonky Awards

The 2011 Shonky Awards: http://www.choice.com.au/reviews-and-tests/awards/shonky-awa…

i'm surprised group buys weren't mentioned.

And People's CHOICE Award 2011: Best Retailers: http://www.choice.com.au/reviews-and-tests/awards/choice-awa…

Comments

  • Thanks for the link. Interesting read.

  • LOL nice find :D Sensaslim!

  • And People's CHOICE Award 2011: Best Retailers: http://www.choice.com.au/reviews-and-tests/awards/choice-awa…

    WHAT? They must have done their survey at a shareholders' meeting.

  • It seems "very" strange to me that not any phone-internet company is mentioned in the shonky list!

    • Which phone-internet company did you have in mind? :D

      • haha funny question :P but I got at least 4 in my list.

        Big shonky vote to Choice!

  • +2

    group buys and coupons weren't mentioned because they'll all been given X number of months to "get their house in order" (qv. Shakespeare)

    or they will come down hard with the regulations

  • +1

    I'd like to award Choice Magazine a Shonky for their own home mortgage group buy effort (I think it was called the "BIG SWITCH"). People signed onto the Choice site, and Choice Magazine would have received kickbacks for referring people (providing leads) to mortgage brokers. Of course, this was not disclosed to their loyal subscribers. What a joke.

  • I totally agree with janeymac's comments. I'm quite heavily involved in the internet space and actually wrote a whole blog post on this point: http://aliagroup.com.au/marketing/choice_shonky_award/
    They should definitely either be much, much clearer with their disclosure or get OUT of the space. Shonky behaviour from a group that has built an incredible brand on being trustworthy.

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