Particularly at Dan Murphy's, but at all bottle shops really. Often 2x 6 packs are the same price as a 24 bottle case (4x6). I find this very annoying as I would prefer to try different beers via a 6 pack of each. I understand that a 24 bottle case is four times more bulk but there is basically a $10 surcharge on buying each 6 pack individually. Any way around this?
Why Are 6 Packs So Expensive Compared to 24?
Emerald Owl on 01/07/2020 - 01:01
Last edited 01/07/2020 - 01:01
Last edited 01/07/2020 - 01:01
Comments
But a 24 is 4x 6 packs in a box. There are more materials in the 24. There is no extra cost.
Maybe they just want to sell you more?
Regardless if it’s 4x 6 packs in a box, it’s still economy of scale.
If you come to my work and want me to make you one widget, I need to tool up and put one guy on one job to make one thing. A lot of set up time involved for one unit that has to be included in the price of the one unit.
Now, if you come to me and want to buy 1,000 units, they will be cheaper because I can make a batch run and spread that setup costs over the 1,000 units.
Companies also want to sell more of their product, so will often price bulk lots of their goods cheaper so consumers will perceive greater value to buy in volume.
Retailers may also give discounts on bulk stock, because the faster they can move it, the better bulk discounts they get. Selling the beer a 6 pack at a time may take a month to clear stock, where as offering a discount to buy in bulk may take only 2 weeks to clear the same amount of stock, so they pass some of that saving onto the people who help them clear stock quicker…
The retailer still needs to open that box and stock the shelves 4 times instead of as one box. They need to sell that box four times, maybe more if selling individual boxes. They need to pay credit card fees 4 times, they need to count stock 4 times - all their workload and cost increases the moment you break that slab up. Hell they even have to dispose of the box it all came in and there’s a cost to that too. Plus they need to refrigerate the six packs as well which adds to the expense for the sake of convenience.
You're not "forced" into buying anything. No one is holding a gun to your head to buy anything from the bottle-o.
Get a little revenge, LOL. You're wasting your own time to do that, while they are being paid to be there. Yeah stick it to their paycheck.
They open cartons every day to restock the 6 packs. Also it won't be any fresher, it all came off the same truck.
What a delightfully self-entitled person you are.
@OzBozo: Woolworths made $1.75 billion dollars in profit last year. That's $1,750,000,000
Your wastage of a few dollars will not cause Woolworths to go bankrupt.
@vikvance: I hate businesses that make a profit and employ people.
Next time I'm going to bust open a weetbix pkt and only take out the few I need!! I'm entitled.. (sic)
Yep, username checks out…
Username checks out
How old are you? Like 5? Geezus
@tomsco: Lot of people here with shares in Woolworths.
Woolworths own about 50,000 pokie machines . All in poor areas open till 4am in the suburbs. They are constantly promoting impulse shopping of junk food in supermarket layout.
They are responsible for hundreds of thousands of deaths and suicides in australia
Username checks out.
Ya'll getting riled up over an obvious troll. He literally has the word bozo in his name.
Things are always cheaper when you buy them in bulk.
Do a Google search if you're interested to find out why this is the case.
They/we make so little margin on slabs that they don't even cover costs. Independants are usually much cheaper on 6 packs/other quantities and that's how we can stay competitive.
If you want a way around it, I do for a lot of my customers, they buy a mixed slab and just pay the slab price of the most expensive product.
So get out of Dans and go meet a local.
Pricing strategies are based upon what people are willing to pay. Look at Coke as an example. People will pay a massive premium for a cold 600ml bottle vs a 1.25l bottle which isn’t cold.
buy a carton and some singles perhaps, but this is nothing new…
Like he said above. For the same reason, if a brand is the same price with different varieties, try and ask them if you can get 4 different 6 packs of the same brand at the carton price. They've never said no to me.
A few years ago I saw the delivery docket to a bottleshop which had their prices they pay for the cartons. Literary a couple of $ is their markup on a carton.BWS are the worst for this imo. All their 'sales' are focused around buying 2x6 packs which is almost the price of a full carton. Just makes no sense. When I question them their response is that 'some people can't trust themselves to buy a full carton so they prefer 2x6 packs.' Umm .. wtf. So their sales are targeted at alcoholics trying to be responsible?! Thanks goodness we have Dan Murpheys and First Choice.
Because you are more likely to drink a 6 pack a night. You dont have the self control to buy a carton and ration it.
Alcohol is a drug with fantastic marketing potential.
Just buy the 6 packs that are on special, sometimes you can get not bad deals.
I'm more annoyed about the beers that come in packs of 4, I always think that's a good price for a 6 pack then I realise it's only 4 and am disappointed.
It's all marketing and psychology
Many people won't buy a case because they don't have self control and know they will just drink them all if they are there
Instead will rather buy a 6 pack less frequently when they really want one, and pay more for it
End result is you end up spending almost the same, but feel better because you are drinking less
Source - this used to be me
The main reason is to maximise the profit from a customer who just wants "a few" beers and buys a single six pack. Selling them a six pack for $10-15 instead of $15-25 cuts into the profits.
It would be nice to get a 4 six packs for the price of the most expensive slab as a deal though.
It’s to exploit people that are too weak to carry a slab…
Be careful what you wish for.
When I lived in British Columbia the entire province had some kind of fixed alcohol pricing scheme. I think it was intended so that people in very remote locations weren't paying excessive prices compared to city dwellers, so they fixed the prices no matter which liquor store you bought from. This was 15 years ago, not sure if it is still around.
But the problem was that beers were priced per unit. So if one beer was $4 then 6 beers was 6x $4 and a carton was 24x $4. No discounting for buying in bulk whatsoever.
So just watch out, you are already getting a discount on your 6-pack compared to the price of a single beer, I'm sure you don't want that to go away.
I find this very annoying as I would prefer to try different beers via a 6 pack of each
Honestly, you're complaining about something which is common in any type of product.
Why would I charge you the same price per bottle when more people prefer to buy a six pack? I can make a greeter profit by increasing the price per bottle of the more in-demand pack of beer.Same reason a 600mL bottle of coke costs more than a 1.25L bottle. Convenience (for both the buyer and the seller)
This is also a Australian issue. We just pay through the nose for single drinks because we think that’s normal. Slabs are a Australian thing. Go to Germany. You buy beers by the singles. If you want a slab you often just take a crate and fill it up with single beers .
Yea, they treat their citizens like responsible adults. Here we get boomers who buy apartments above bars and want noise restrictions. Then we get Karen mums in parks having a go at people drinking around their kids while she drinks wine every night. Basically all of Europe drink more than us. Then there is the ridiculous tax rates on premixed drinks and spirits, forcing people to drink crappy wine. Have breathalysers available at every pub. Run public transport 24/7 on weekends. Stop the draconian liquor licensing and let 7/11 sell alcohol like every country on the planet.
I’ve been thinking the same thing myself and also of Dan Murphy’s in particular. I expect a 6 pack to be more expensive but it’s a fair bit more which is what surprises me.
Late to this thread (because I just returned from living in Japan for the past decade and this irks me), but I believe it is nothing more than psychology and price gouging.
Same cost for the retailer for a carton (they don't buy six packs) and transport. In Japan the cost for a single bottle is virtually the same as for a carton. And a carton is a similar price to Australia. For example; if the carton is $48, then a single beer might be $2.05. In this case I assume the additional 0.05c is the average cost for labour to remove it from the carton.Yea, maybe it is cents cheaper to sell slabs at a time but it’s not commensurate to what they overcharge, especially for singles. I like to try different beers but it’s way more expensive.
Economies of scale, takes less materials and labour to pack a case of 24. Make some friends, split the 24?