Fantastic value for the 5700 XT. This is also a really decent version as well (better than the cheaper XFX version, for example).
Also comes with a bonus 480GB SSD, which is probably worth around ~$80-100, so if you're building a system, this plus the 3900X for $620-ish from the other deal will be a fantastic base for a ~$1700 PC.
Weren't these a hundred dollars cheaper at the start of the year? I grant you thinks aren't going to be well priced right now, but spare us the superlatives.