Online shopping clicks for Aussie men (ABC News)

retiredfeline on 21/09/2011 - 20:38
Last edited 21/09/2011 - 20:38

http://www.abc.net.au/news/2011-09-21/online-shopping-clicks…

No doubt OzBargain is part of this vanguard. :)

Retailers should pay attention to this research:

Mr Ewing says even though the figures show Australians are enthusiastic embracers of online buying, traditional retailers need not worry.

"One of the things that did interest us is that despite the fact that retailers are greatly concerned about people using them as shopfronts for other people's online stores - going in and trying stuff on and then going and buying it online - actually the reverse is more likely to happen for the consumer," he said.

"Consumers are still more likely to use the Internet as a research tool and then when it comes time to purchase, go to a bricks and mortar store and do it."

General Discussion

Comments

  • Monad on 22/09/2011 - 08:37

    Interesting, the people who research online might search for reviews and buyers experiences of products, though to actually compare costs and then buy at a bricks and mortar store after finding that online the prices are usually far more competitive, I wonder how much this actually happens, as opposed to trying in a store, then buying online. I'd say not very often in reality.

    • retiredfeline on 22/09/2011 - 08:49

      I think you have to remember that the vast majority of goods is still sold at bricks and mortar shops, although the proportion of Internet sales is increasing. And the buyer research they probably mean finding out about the product and user experiences like you say, rather than comparing prices, which is usually a no-contest for some categories of goods, the kinds that you see here in OzBargain.

    • scotty on 22/09/2011 - 10:56

      I think a lot of people might still buy from brick & mortar shop because

      • Even after extensive research, they might still want to touch it with their own hands.
      • They might still want to bargain down the price at the shop (which you can't really do over Internet purchases). Sales people can be quite willing at the months end (JB Hi-Fi?)
      • Officeworks price match!
      • People think they can get the product faster, rather than waiting for days (or even months) for delivery.
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