Thanks to @Wrathie for updating it here in their Coles post as well.
Clearly not as cheap as the price in the previous years at Woolies and even the price at Coles this year ($12/kg or $55/5kg box) but still a mention-worthy deal, particularly in current times as many people may have easier access to a Woolworths than a Coles store and vice versa.
From experience, this is typically 'once in a year' price due to Ramadan and remains for 2-3 weeks.
Who doesn’t love a loose date?