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http://creativity-online.com/news/behind-the-work-toytoyota-…
ToyToyota recently debuted its first "toy," Backseat Driver, a mobile game that simulates the driving experience for kids in real time, as they sit in the backseats of their parents' Toyotas. The game taps into the iPhone's GPS to depict a whimsical driving route on screen that mimics the one outside. Kids earn points by passing/collecting landmarks along the way. As they rack up points, they get to add custom details to their virtual cars.
I think need an i devices with GPS.