Mid January Sales & Retailers Captializing on Boxing Day Frenzy

johnwinds on 28/12/2019 - 13:08

I wanted to stock up on T.M. Lewin shirts and went looking for deals, wanting to catch it early (as they tend to sell out of the sizes you want). I wasn't too impressed with the current "Shirts 5 from $199" deal on their site, with shirts showing up as $39.80 multi-buy price (remembering there were sub-$30 shirts last year). As I want to buy 12-15 shirts, this would be a worthwhile saving. I then went looking at the deal history here and found this deal from 09/01/2019: [5 Shirts for $134 delivered][https://www.ozbargain.com.au/node/430877]

And this made me think, are retailers capitalising on the boxing day consumer frenzy, and then only bring out their best deals in early/mid January to eke out and extend the buying spree?

This is part of Boxing Day Sales for 2019
General Discussion Boxing Day

Comments

  • Tee Rex Arms on 28/12/2019 - 14:01
    +1

    Yes

  • vikvance on 28/12/2019 - 14:02

    Maybe

  • Hithere on 28/12/2019 - 14:10

    Most likely.

  • WoodYouLikeSomeCash on 28/12/2019 - 14:22

    Highly likely.

  • Maglia Nera on 28/12/2019 - 14:28

    Perhaps

  • Numpty21 on 28/12/2019 - 15:21

    Possibly

  • sss333 on 28/12/2019 - 16:01
    +1

    Potentially

  • dasher86 on 28/12/2019 - 16:43

    That's normal.
    Whatever is leftover from boxing day sales gets put on clearance, especially if it is end of season.

  • [Deactivated] on 28/12/2019 - 19:12

    Nah

  • miwahni on 29/12/2019 - 02:02

    Could be

  • ChunkyToast on 30/12/2019 - 01:24
    +1

    Yes, it's margin protection. Essentially reviewing customer behaviours / probability of spending in busy periods and propping sales up through discounting heavier afterwards to make up the sales gap to target (which does erode some of the margin banked earlier).

    Source - Commercial Analyst in retail.

  • AsukaST on 30/12/2019 - 01:52

    yes, and my observation is, Black Friday discount is way better than Boxing day ones

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