Hi all,
I recently went to a presentation which raised and discussed the privacy issues pertaining to Cash Rewards/Shop Back and similar sites. The theme was related to how we as consumers are happy to give away our personal information and sell our behaviours for only a few dollars. The presentation did a full analysis of the data captured and where it ends up or is sold to.
I was wondering how people felt about these sites and if they have any concerns with the quantity of PII they are giving away to third party companies?
What is the worst thing that may happen if they have this data?