Probably targeted.
Just checked my email and find this. Normally just delete it straight away, lucky I did read this time.
Unlike the normal deal that you have to buy specific products or spend $50 or $100 more.
Just activate and shop in-store or online at Woolworths by Tuesday, 3rd December.*
Spend at least $0.01 in one single transaction for 1000 bonus points.
Woolworths is not as good as Coles when giving out bonus points.