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Got an email today from Apple saying you can get a free upgrade (normally $32) to Mac OSX Lion if you bought a Mac from Apple or an Apple Authorised Reseller on or after 6 June 2011 and it did not include Lion, the OS X Lion Up-to-Date upgrade is available at no additional charge via the Mac App Store.
I just put the date as 6 June 2011 with my serial number etc and it came up free! w00t!
I am not responsible if it charges your credit card, but it didn't charge mine (you do have to put in your card details)
I do own a 2011 model MacBook Pro if that makes any difference..
Would love to see how other people go getting it free.
I always don't understand why Apple charge for OS update.
It is not a complete new OS.
If that is the case for games we have to pay Valve everyday :p