Following up on the recent JB Hifi deal of users signing up phone plans for a $500 gift card this got me thinking…
How much do we value a JBH gc? (It trades for about 10% discount on the OzB classifieds)
From their most recent investors presentation, their profit margin on items sold is around 22.14%
That means on average, roughly for every $100.00 product they sell, their cost to get it from:
China/Supplier
then boat/plane
then the Eastern Creek DC
then the store
is $76.73.
Then at the end of the day they need to pay for:
Staff,
Utilities
and Rent,
After all this, they pocket $6.38 in profit.
So on an ordinary day there are hagglers and negotiators, despite our best efforts, they still squeeze 22.14% margin off us (chumps).
After that, they pay wages and rent, they retain 6.38% for investors.
So in conclusion.. if you cant squeeze an additional 22.14% discount on top of the "best price" you can get, you're leaving money on the table.
Finally, I'd like to present a skill level grade:
Easy - Full Price / Catelog Sale
Intermediate - Price Match / Gift Card
Hard - Price Match with a 6.38% off their final final price & Gift Card payment. (Screw the investors & their stinkin' dividends)
OzBargain Degenerate - Price Match with a 22.14% off final final price & Gift Card payment (Sorry Timmy, no dinner tonight.)
Crikey, I wouldn't even make the effort for 22%. If you can get them to price match then fair enough but if we screw everyone too hard there wont be anyone left to screw tomorrow and your kids wont be able to find a job.