So, after using up my 10 day free trial, paying for one month @ $25 (because I forgot to cancel the debit) I went in again to cancel my subscription and was offered $10 off each month for 4 months. It's not the greatest app, and at $25 it's hard to justify, but for $15 –more in line with competitors– it's a pretty reasonable and cost effective way to catch up on some of the bigger TV shows like Succession, The Righteous Gemstones, GoT, Barry etc.
I don't believe the offer is targeted; beyond of course to those who are seeking to cancel an active subscription. Do be mindful that this may not work when cancelling the free trial itself i.e. without having paid for 1 month previously.
Put your hand up if you're a content streaming business and you're worried that you're gonna be the one who gets squeezed out by Disney.