Dont know what they call it….or even have a name for it…but I stumbled on this tactic accidentally….
In the past week I have had a lot of free time…so I have been emailing education providers asking for prices of courses
Eg Human Resources Management etc
They send out a exhorbiant price, i don’t respond,even when they are callng me.
Suddenly a few days later they all of a sudden have a 24 hour sale on my course and lower it by a few hundred, then i still don’t respond, they now have a special only for me ……
This tactic worked with a travel agent too when i didn’t respond,a few days later they had dropped a few hundred off the original prce
Obviously doesnt work with everything but im wondering how much these trainng colleges make by people taking the first price !!
It is a sales tactic. Its like if you go to a website and put an item in the check out, but don't close out the deal. On some occasions depending on retailer you will get an email with say a 10% discount and how maybe you forgot to checkout properly and here is more motivation to buy it. Never pay pull price on anything if you can avoid it.