Luwak Coffee survey

I believe some of you have heard about Luwak Coffee, friend of mine interested opening coffee shop with specialty selling this Luwak coffee, now he would like to know how much you guys willing to pay this a cup of this coffee? $10? $20? any amount? Thank you

Comments

  • +1

    If it is what I think it is, this is some marsupial poo, yes?

    I've tried this once when I was in Bali and I don't think it is all that good. Don't think I would pay any more than a regular cup of coffee here. But then again, some people may have acquired taste and may actually like this. I would say setting the price about the same as the normal price of coffee here (~$4) seems fair.

    For reference, a cup of this sells for around AUD$1-2 in Bali IIRC .

    • not sure if this coffee sell only for $1-2 only in Bali, my friend told me that in Bali, the proper coffee shop selling for Rp 100,000.00 = AUD 10.5

      Yes, this animal eating selected coffee bean then the farmer collected the poo, wash it then the next process i don't know :)

      • Right, I think I might have gotten a sample size one for around $2 then. It was actually at the luwak farm when I tasted the coffee. They were selling the beans as well, but couldn't remember the price. In case anyone asks, no it's not freshly picked beans — they have been washed and double roasted.

        Selling a cup of coffee here for $10 is a bit risky I think. Hey may be able to get regular once-off customers who are after the 'novelty' effect, but I am not so sure about returning regulars.

        Regarding taste, it depends on individuals I guess.

  • I've had it once and they were selling it for $9 for a small cup.

    Determining the price would depend on the competition around the shop, profit margin and keeping customers.

    I love the stuff and if I was rich, it'd be the only coffee I would drink.

    • Hi Stix,

      Can you give us some idea, why you said i you are rich then this coffee will be the only coffee that you would like to drink? can you taste the different compare than the normal coffee? And if you don't mind telling me, where is the place that you try this coffee? Thank you

      • I can definitely taste the difference between Luwak and normal coffee. There is hardly any bitterness with the Luwak and it is just so smooth.

        My local coffee shop imported 2kg and sold it for a couple of weeks. It was a one off thing and they don't have it regularly.

        I don't think many coffee shops have it because as far as I know it's pretty rare.

        All this talk about coffee…and look at the time…10am! Coffee time!

  • A search of Google Images will provide sufficient information to those who don't know what this is.

  • +1

    I tried it in Bali and did not really think it was anything special. However, this may be due to the Bali Kopi style they prepare it, which is pretty much coffee mixed with hot water and lots of sugar.

    I would like to try it but prepared espresso style like in the cafes here in Australia and see if that makes a difference to the taste. I would be willing to pay $6-9 for it here.

    I am not convinced that Luwak coffee is anything special, I suspect it might just be a hyped up gimmick because of the bizare way in which the beans are processed.

    • may be you should try at Stix coffee shop :)
      yup, you might not taste great if this coffee wasn't prepare in the proper way.

      And remember when you try in Bali, many coffee shop selling dodgy stuff as well, they claim that they are selling Luwak coffee in fact they just selling normal coffee, and my friend also told me that there is coffee shop in Jakarta that has the name Luwak coffee shop, but they don't sell Luwak coffee.

    • Same I'd say. I tried it a while back and, well, it tasted about the same. I drank it espresso-style which is what was recommended. Coffee was also without sugar.

      About all I took away from the experience was a $9 hole in my pocket, the after taste of some horrifically sweet biscuits (my mouth felt like it was burning from the sugar) and the ability to honestly tell my nephew that I drank cat-poo and paid for the privilege. :)

  • Wouldn't treating coffee beans with acids/enzymes found in the gut of whatever animal this is consumed in produce the same result? Then these beans could be mass produced and priced similarly to a regular cup of coffee. To be honest seems like a load of bullocks to me, sure the proteins in the beans might be digested during its passage through the animal, but how much does this affect the overall taste compared with the roasting process?

    EDIT: on further research seems that the process has already been recreated and the beans are selling for a price similar to normal coffee beans. Maybe your friend can source these beans for even cheaper!

    • mate, how about cheese and wine? do you know anyone who can make synthetic cheese and cheese as well? the original and synthetic always has different quality.

      • -1

        it's not so much a synthetic bean i was talking about, and it seems that the process has been recreated by an institution in the states. You do realize that half the cheeses which used to be made with rennet (an enyzme derived from mammalian stomach) are now made with genetically engineered rennet?
        And we are talking about a small rodent eating and shitting out coffee beans, at the end of the day all that is doing is taking the coffee bean through a small acid/digestive bath, which is easily recreated.

    • +1

      the university of Florida re created the process in the lab, if you are keen you can buy the stuff online for about US$16 for 16OZ

  • +3

    As I always seek out the very best bargains, I am wondering if anybody has found an instructables or youtube or something that shows how to DIY?

    • +2

      how about u try this, you swallow the coffee bean, wait till the next day, clean up/ wash it, roasted twice then grind then make your own coffee, then tell us the taste :) just kidding mate

      • +2

        Hey - I could make Llamak coffee, and sell it in opposition!

  • The animal carefully selects the finest beans apparently. A bit tricky to reproduce that in a lab.

    • thats what i mean. nature can't compare with the mass produce or copy cat products. LV imitation and the original one still got the differeces. even the clone still got the something different than the host.

    • -1

      how do you know that? marketing pitch by the people selling you LUWAK coffee perhaps? or are you dr doo little?
      i'm assuming this is much in the same way that most coffee blenders/producers only use the "finest" beans, hand selected etc etc, the system of sorting coffee beans by quality is already in place. Using the term finest is subjective to the application. So ofcourse if you are marketing beans out of the ass of a small rat you are going to say it chooses the finest beans.

      • being told by my friend, he has tasted the one that pick by wild luwak and luwak in the cage.
        the one pick up by wild luwak has more better taste, the one that inside the cage got different taste.

        same as human being, you know what to choose when you go to fruit farm, you only pick up the best. again, taste is something relative, i am not huge fans of coffee, if you ask me to do blind tasting, i don't think i can taste the different. but i saw in abc tv show about 4 connoisseurs do blind tasting of this luwak coffee, all of them can taste the different between luwak and normal coffee.

        http://en.wikipedia.org/wiki/Kopi_Luwak
        History

        The origin of Kopi Luwak is closely connected with the history of Coffee production in Indonesia. In early 18th century The Dutch established the cash-crop plantations in their colony in Dutch East Indies islands of Java and Sumatra, including Arabica coffee introduced from Yemen. During the era of Cultuurstelsel (1830—1870), the Dutch prohibited the native farmers and plantation workers to pick coffee fruits for their own use. Yet the native farmers desired to have a taste of the famed coffee beverage. Soon the natives learned that certain species of musang or luwak (Asian Palm Civet) consumed these coffee fruits, yet they left the coffee seeds undigested in their droppings. The natives collect these Luwak's dropping coffee seeds; clean, roast and grind it to make coffee beverage.[2] The fame of aromatic civet coffee spread from locals to Dutch plantation owners and soon become their favorites, yet because of its rarity and unusual process, the civet coffee was expensive even in colonial times.

  • +1

    Gross!! I don't think I'll be drinking double roasted animal poo at any price, I'll leave it to the crap connoisseurs.

    • double roasted the coffee bean mate, not the poo.

      • +1

        Once its come out of a cats ass it's poo.

        • hahahahaa
          yeah they clean up the dirty part and took the coffee bean part, clean up, then the name still coffee bean :)

        • You know, I select only the finest chillies…

        • Hot shit!

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