Even cheaper(!) here @ $410, thanks 2asian4this.
CameraPro's RRP is a good deal cheaper than many stores. On top of that they have a sale and Fujifilm has a cashback. A lot of Fuji lens on sale, not sure about stock levels though. My highly anticipated lens when it was announced, great price to pick it up considering its RRP is getting push at the $700-$750 mark.
Some more discussion on cashbacks in this post.
Don't forget Shopback's 1.5%.
Other deals:
55-200mm $430
27mm $68
35mm f/2 $375
27mm should be 87 after 100 cashback.
23mm F2 link is pointing to 35mm.