Win 1 of 5 $1,000 Prizes or 1 of 15 $100 Prizes from VicHealth [Open to Residents of Victoria Aged between 18 and 29 Years]

How to Enter:
Choose a sneaky tactic used by alcohol companies to get us to drink. Your entry can be text, image or video.

• Have you been snapped by a photographer at a festival or club? Alcohol companies use your image to promote their brands on social media - without asking
• Noticed booze ads taking over your sport fields?
• Are alcohol companies sliding into your Instagram feed through ads and influencers?

Entrants may enter multiple entries, provided that each entry is based on a separately submitted entry form and a separate idea or creative submission.

Eligibility:
To be eligible for the competition:

You must be a young Victorian between 18 and 29 years
Your entry must represent an alcohol industry tactic
Your entry must not substantially reproduce any alcohol brands (parodies are okay as long as Intellectual Property rights are not breached).

Comp prizes:
Each week, there's a major prize ($1,000) and minor prizes (3 x $100 vouchers) up for grabs.

Judges Award ($1,000 major prize)
Our Judges' Award will be based on:

Alcohol industry tactic - highlights an industry tactic not individual consumption/behaviour
Uniqueness - reveals a different perspective on an alcohol industry tactic, or a different way of communicating this tactic
Comprehension - clearly understands the industry tactics used and communicates this well
Execution - great execution for the type used (text, image or video)
Shareability - has generated significant likes and/or comments

Judges' Shout Outs (3 x $100 gift vouchers)

Our Judges' Shout Out will be based on:

Best execution - for an outstanding execution
Clearest #topspinvic tactic - for an outstanding tactic
Wordsmith - for the most compelling story