I have purchased many Apple items from Myer of the last few years. I was able to get a discount from Myer where the Apple Store would not. Also, I purchased Myer gift vouchers & saved 5% - 10% ~ which is significant when the items are so expensive. Now that Myer have announced that they are no longer going to sell Apple item I need to look elsewhere.
Going forward I'm now wondering where the cheapest place to buy Apple items from might be … JB HiFI, Good Guys, Officeworks?
Through my Health Insurance (Wellplan) I can get 5% discounted gift cards at JB Hi Fi and Good Guys.
Any other suggestions for getting the cheapest price?
Might be a bit off topic but you overpay no matter where you purchase them from.
Get them at 50% off and you overpaid.
You are paying for the brand, for the marketing, for the fact that you think that product is the best. An actual iPhone costs less than $200 to make.
It seems you haven't made peace with that. I suggest might be worthwhile looking at different brands.
TL;DR: move to other brands.