What do you think when you read this sentence:
20% off price marked in red
And cars are advertised on the site with prices in black (eg $20,000), crossed out, and lower prices written in red next to them (eg $16,000)
A) The car costs 20% off the $16,000 (which is the price that is marked in red) so $12,800
B) The price marked in red is the 20% off price so the car costs $16,000
My thinking is that they deliberately leave out any punctuation so that many people will think it is 20% off the red price and start to form an emotional attachment during the sale process, and end up buying the car for the higher price anyway (many factory outlets have similar things where they say "50% off the marked sale price" etc).
Another interesting thing is they advertised this 20% off thing as ending on Christmas eve. I am in the market for a new car (current one started getting problems a few weeks ago) and was considering going to Sydney a day early just to take advantage (went to Sydney just for the day on Christmas), but decided not to get rushed and it would be better to do more research even if we end up paying a little more than we need to (plus none of their deals have ever appeared here which is a bad sign if they'd supposedly good deals). Now their television advertising is exactly the same but now ending on New Years! Are businesses allowed to create a false sense of urgency by saying a sale ends when it actually doesn't?
I'll just leave this here. They're always sad about negative comments, but I bet behind closed doors they're saying "have a look at this flapwit's comment about us".