Saw this instore and online, and is not in the current catalogue.
The last time it was half price at Woolies was in February according to pricehipster.
Be Natural Cereal 5 Whole Grain Flakes 325g $1.89 was $3.79
Be Natural Cashew Almond Hazelnut & Coconut Cereal 415g $2.65 was $5.29
Be Natural Pink Lady Apple & Flame Raisin Cereal 405g $2.65 was $5.29
Be Natural Organics Golden Whole Grain Bites Original 460g $3 was $6
Be Natural Organics Golden Whole Grain Bites Cinnamon 460g $3 was $6
Thanks! For Mini Wheats fans, the 'whole grain bites' are very similar to Mini Wheats (which were tragically discontinued).