Fosters/Penfolds vs Coles/1stChoice - Where was OzBargain?

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  rack on 24/03/2011 - 06:42

  It wasn't a bargain to be advertised to the general public. What foster's did was get their staff to buy back all penfolds bin 389 which were being sold in coles for lower then wholesale prices. Foster didn't like the fact that coles were selling their wine at such low prices becuase this ruins the product image making it seem like penfolds is a cheaper wine.

  The bottles are sold to coles for $44 each and should be resold at $65 each but coles has been selling these for $37 each at their loss to bring customers to their stores.

• 

  c64 on 24/03/2011 - 10:51

  coles should have advertised a limit of 2 per person. then it would have taken fosters ages to clear …

  coles/woolies should just stop selling fosters products. that will sort fosters out pretty quickly.

  • 

    rack on 24/03/2011 - 13:39

    Actually it's foster who are pulling supplies from coles/woolies.

    Foster's has taken the unprecedented step of using a provision within the Competition and Consumer Act to withdraw supply of its beer products from Coles and Woolworths liquor stores.

    • 

      Trance N Dance on 24/03/2011 - 14:10

      Do you know the clause taht allowed them to do this?
      Just curious about what sort of protection there is in Australia.

      • 

        llama on 24/03/2011 - 14:13

        +1

        It's the resale price maintenance rules…

        http://www.accc.gov.au/content/index.phtml/itemId/816378

      • 

        Trance N Dance on 24/03/2011 - 14:24

        Cheers llama

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  tonester on 29/03/2011 - 11:15

  Coles' beer shops are making losses

  The First Choice liquor business owned by Coles is struggling in Victoria, with seven of its nine mature stores unprofitable last year because of heavy discounting of Foster's beer brands and poor site locations.

  While eight stores nationally have been open for less than a year and could eventually turn a profit, half of the loss-makers are Victorian.

  Six are in the "beer store" category with a high proportion of beer sales, and a further six are "poor performers" under close monitoring.

  Meanwhile, Coles confirmed its intention, stated in the documents, to close three First Choice stores. The spokesman said only a "handful" of outlets would be affected, noting Coles had always said it wanted to make improvements to the network.

  http://www.theaustralian.com.au/business/industry-sectors/co…