This seems to be the normal price for Big W even though all other stores and MS themselves are selling it for RRP $94.95.
Available in store, click & collect, or even with $7.90 delivery it's still cheaper than the RRP.
Other stores I've checked are:
EB Games
JB Hifi
Harvey Norman
Target - not stocked
Good Guys - not stocked
General product description: Experience the enhanced comfort and feel of the Xbox Wireless Controller, featuring a dark grey design with light grey and blue accents, and textured grip. Enjoy custom button mapping on Xbox One and Windows 10 and plug in any compatible headset with the 3.5mm stereo headset jack. And with Bluetooth® technology, play your favourite games on Windows 10 PCs and tablets.*
Apologies as I'm a bit out of the loop in respect of the various iterations of Xbox One controllers, but does is this one able to connect via Bluetooth to a PC without the dongle?