This product was originally a kickstarter, backers that have received their product have given very positive feedback and the system looks very promising.
What is it? It's basically a linux computer inside a gameboy-esque shell, allowing you to do anything you can do on linux on this device!
That includes programming (with GPIO too!), watch videos or listen to music, play games or emulate games and more!
I just bought mine with the student discount, i got hit with $40 USD shipping unfortunately but i really wanted one so i bit the bullet.
A youtube video of a kickstarter backer unboxing, assembling and using: https://www.youtube.com/watch?v=vsxN2R_kRt0
EDIT: When this deal is going to end i'm not sure, so I bought it today.
I don't trust a youtube review that doesnt even know what a raspberry pi is. He holds it up and goes that must be the motherboard it has alot of chips on it.
Not sure its worth the high price tag when its really just raspberry pi and a portable case