Last week, I forgot all about them.
Don't be like me.
PSA: Don't forget your last Polished Man Grill'd burgers today and tomorrow!
onthefence on 23/10/2018 - 07:38
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It’s a horse that Grill’d jumped on to sell more burgers in the name of charity. It sounds like one of those typical “armchair activists” things where Grill’d get to say they are doing something positive, but all they are really doing is piggybacking onto something controversial in the hope that it sells more burgers. And people love a nice feel good story of how they helped some charity, when in reality, all they did was eat hamburgers.
OP’s post is exactly this… it mentions the name of the charity, but it’s more about urging you to eat burgers in the name of something, not to actually go out and do something about it. If OP really wanted to help and make change, they would have linked to what Polished Man was actually trying to achieve. Because, as it stands now, it just looks and sounds like a pop up burger joint selling some once off special burger…
I love the detail you put into responses
loooool
So… how was this a ploy to sell more burgers? You could get 16 burgers for $20. That is just over $1 each for something that costs $14.50 if you walk in and buy it retail. They are surely making a loss on these with the cost of meat, fresh ingredients, staff and retail space.
If it has all gone over your head and you’re thinking of the free/cheap burgers, then the marketing department executives did it right.
Those burgers don’t cost the company $14.50 to make. They are not donating anything. It’s about getting butts on seats in stores. This is an advertising campaign masquerading as a topical agenda.
And if all you see are the cheap burgers, then the message behind the campaign is even further diluted. People are not raising the $20 to help the charity. They are raising the $20 to get cheap burgers.
@pegaxs: 100% advertising. But, credit where credit is due, it's advertising where both charity and consumer win.
@The Wololo Wombat: But do they? Is a portion of that $20 going back to Grill'd? How much of that $20 is being used on marketing and paying organisers and execs? Of that $20, how much of it is actually getting to the people that need it?
And at the end of the day, I dont think the charity does win. I think their message gets diluted so badly that people think of the "cheap burgers" rather than "the issue at hand".
I have probably done more in this thread to bring awareness to this campaign by not mentioning it and making people search for it than what OP has done by saying "don’t forget your last $1 burger…"
So, no. I don't think it is a win win. People only want cheap burgers (something that we certainly don’t need as a society.) A corporation gets to use a charity as a bandwagon for their marketing and dilutes its mission down to "Dude! lets donate $20 to get 16 cheap burgers…" And the charity doesn’t win, because after the cheap burgers have gone, where is their ongoing support?
@pegaxs: Eh, I'm sure it's good for marketing but I think they still had charitable intent.
If it was a pure marketing ploy, I think they could have got many more people in restaurants without having to discount so aggressively.
@watwatwat: dont get me wrong… I think their heart is in the right place. I hope it does some good and it seems there are a lot of very high donating fund raisers, and kudos to them…
But, buying a $20 ticket just to get 16 x $1 burgers isnt really helping anyone. That is based around pure greed and not the will to want to make the lives better of the recipients of the fund raising…
I haven't missed a Tuesday or Wednesday yet!
Wow, interesting responses.
1) Yes, I participated in this promotion for the burgers only, and I'm sure many others did. I wasn't trying to promote the cause by mentioning the charity in the post, rather, identify the promotion and provide context.
Further, I don't think that reflects badly on my (or anyone else's) character, and the suggestion that it does is misguided. The promotion exists to be taken up, and if the terms weren't favourable to all parties, it wouldn't have been offered.
2) I happily donate to causes where I get bang for my buck, via GiveWell.org, and I'm sure many other burger-chasing Ozbargainers do similar. I'd never mention that if not for the (perhaps implied) suggestion that I was virtue signalling by mentioning the name of the charity in the title. Am also well aware that this point in and of itself could also be construed as virtue signalling - I hope it doesn't.
Well I stuffed up….I only got or will only get 8 burgers instead of 16.
I'm pretty sure it's 8.
Actually, you could get 16.
What