Seeking Feedback for My Android Organizer App 'Personizer'

AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 01:17
Last edited 05/10/2018 - 09:14 by 1 other user

After many years contracting in the I.T. industry as a programmer, creating systems to organize data for companies and business, I came up with an idea for an app which I felt would help me with being better organized in my business and personal life. And figured it would help others also. It's been a couple years of many sacrifices to make it happen, but it seems that people aren't using it. And I'm not too sure why.

I get about 20 downloads a day but looking at the retention rate, after about 4 weeks time, almost no one is still using the app. I have been using it everyday for 2 years.

Any constructive criticism would be greatly appreciated.

https://play.google.com/store/apps/details?id=com.personizer…

its free.

Free Software/Websites Android App

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Comments

  • Smashed Avo on 05/10/2018 - 02:31
    +2

    What's your target audience? Small business?

    Most businesses utilize Lotus Notes or other setups where meetings, contact info etc is joined with a calender and email, because that connectivity is crucial.

    If you're trying to convince people to move over to an external phone app you'll need to communicate how it will improve over their existing organizational practices.

    • Ryanek on 05/10/2018 - 07:58

      Lotus Notes

      Now that's a name I've not heard in a long time.

      • tomsco on 05/10/2018 - 08:53

        You are a bold one.

    • AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 12:01

      Hey Smashed avo, yep the target market is small businesses, primarily mobile operators (Tradies,etc.) but I figure any person who's busy with people in their life could use it.

      Lotus notes seem a bit more enterprise, but the app was designed for sole traders or small operators as a personal organizer.

      I feel like I've communicated the pain points being solved but the users aren't hanging around because of something with usability. Maybe the integration with calendar isn't good enough, there is definitely big room for improvement on that front.

      thanks for the feedback

      • HighAndDry on 05/10/2018 - 13:56

        primarily mobile operators (Tradies,etc.)

        I think this might be the real issue here - the overlap between "tradies" and "people who're meticulously organised and would use an app like this" would to me seem to be a small one. Most tradies I've dealt with/know still use a physical diary.

        Conversely, the ones who are meticulously organised and would use this would also tend to be ones who move quickly into expanding beyond being a sole-trader into their own business, having employees, etc, and so the lack of connectivity/multi-user functionality (or lack thereof) might be a point against it there.

        Aesthetics might also be a bit…. cartoony? For the target demographic, but that's subjective and I'm not the target so I don't really know.

  • Sage on 05/10/2018 - 02:46
    -8

    Wow, both of the above users cannot spell.

  • markb28 on 05/10/2018 - 02:46
    +3

    Hi. Unless I am missing something it doesn't have anything new or compelling to other task apps in the market and the competition are industry giants. It would only appeal to someone who wanted a single client 'to do' list without dynamic task creation and assignment.

    The design and colour scheme are dated
    Your guidance upon installation is too long and some people will abandon usage here
    The UX is not intuitive
    "Enter a task and free your mind" - That screams amateur app
    Basic task functionality is better handled in other free applications
    It doesn't work with a corporate solution such as Office 365 which a small business would likely use (they could use MS Teams instead that replicates all your functionality)
    Tasks can be shared, however agile competitors have a shared ecosystem that is far superior (such as Trello) which can be used on IOS/Android/web browser and a group of tasks shared with agile teams

    You should test your app against the market leaders: https://blog.hubspot.com/marketing/best-to-do-list-apps-tool…. You will find them easier to use, better looking and flexible. However, I think the opportunity in this market is limited for this app.

    Best of luck

    Mark

    • AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 12:20

      Hey Mark,
      Lots of reasonable points regarding critique of the UX.
      Yes it's meant to appeal to solo operators primarily.

      The very unique aspect is it provides person centered organization for the small business operator. This approach also links through to the contact info, which gives them quick communication to customers, suppliers, and others. This helps the business to focus on the philosophical principle that; people do business with people - not companies do business with companies - a client centered approach.

      Industry research states that poor communication amongst business is a real killer. Between the business and it's customers leads to loss of a customer and poor reputation, and even between the business and other key interested parties, such as mentors. So enabling integrated communication while actively doing your tasks leads to easier communication which means more communication.

      It also overcomes the barriers to entry that small mobile operators deal with. The cost and time of setting up a CRM, often with many extra features that they dont use, and the time to learn the software.

      Appreciate the feedback :) Will look to work on UX improvement.

  • [Deactivated] on 05/10/2018 - 05:49
    +3

    Maybe missing ~50% of the market by not having apple app?

    • waterbottled on 05/10/2018 - 06:42
      +1

      Yes because the reason android users installed and later stopped using the app was because the app isn't available for iphones.

      • [Deactivated] on 05/10/2018 - 11:04
        +1

        Maybe he would’ve had more users if he didn’t cut out half the available market.

        • waterbottled on 05/10/2018 - 11:28
          +1

          I assumed his issue is user retention.

          • [Deactivated] on 05/10/2018 - 14:26
            +1

            @waterbottled: He also changed the heading of the post from where did I go wrong to including the android app part after my comment. So where did I go wrong? Excluding apple users is a valid response.

  • Pikaloo on 05/10/2018 - 06:08

    The app name/title is totally the issue. Apps like yours usually spread through word of mouth then once it gains traction it would be on some Android list, no one would want to say hey I use a simple organizer XYZ.

  • sw0rdy on 05/10/2018 - 06:55

    To me the UI looks old and dated and your screenshots/ images aren't appealing.

  • [Deactivated] on 05/10/2018 - 07:27
    +2

    You must be a clever guy & I commend you on what you've done. Don't be disappointed improve this if you can or maybe even develop something else. If you worry about the user things won't happen. Perhaps you can get feedback to improve.
    Good luck.

  • WreckTangle on 05/10/2018 - 07:41
    +1

    Spam

  • GourmetFoodie on 05/10/2018 - 08:17
    +1

    You are a really talented programmer BUT where you went wrong is you didn't investigate or test your potential market enough. I've seen this time and time again. People assume (a) their idea is unique/they can do it better than any competitor, (b) other people share their problem, (c) people will care enough to buy their app or use their app, (d) UX design is easy and (e) word of mouth will make their app a best seller with no formal marketing program required.

    Usually all these assumptions are wrong.

    In fact, a friend of mine used to run app idea design workshops with people to figure out if their idea was actually worth pursuing before they wasted a ton of time and money. They'd find 99% of ideas were not worth it once proper research and testing had been completed.

    Honestly, the chances of having a successful app in today's saturated market are so low that IMO you are better off putting your talents to use on other things as the ROI is not worth it. Otherwise you need to market research like crazy and build your app based off that information and have a couple hundred k$ minimum to support it because in today's world you need to hire UX designer specialists and you need a marketing budget.

    • AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 12:23

      heya thanks for feedback.
      Does your friend still do these workshops? Might be something I could follow up with.
      If it's private info can send me email [email protected]

      • GourmetFoodie on 06/10/2018 - 07:59

        sorry he doesn't run the workshops anymore but there must be people who do similar.

  • [Deactivated] on 05/10/2018 - 09:11
    +1

    Overcrowded market.

    • Diji1 on 05/10/2018 - 09:15

      I think this is the main issue.

      Unless you have an original idea that people like the only way to get massive installs is paid traffic. Which suits Google just fine of course.

      • AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 12:25

        I thought it was an original idea. Did the video give an idea of how its unique? Or is there other apps out there that are doing similar thing?

        thanks

  • fantombloo on 05/10/2018 - 14:00

    "Kill two birds with one app."

    Why would you want to do that? Why even kill one?

    • AssociatedThatSavingFeeling @ Google Play Emu Run on 05/10/2018 - 14:18

      Well its a pun from the saying 'kill two birds with one stone'.. but it doesn't mean literally kill birds with stones. e.g. There's more than one way to skin a cat.

      :)

      • fantombloo on 05/10/2018 - 14:28

        Why would you want to skin a cat?

        You sound like a psychopath?

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